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Trajectories of innovation : a new approach to studying innovation performance
(Elsevier Inc., 2020-07)
Innovation can be a strategy for firms to achieve performance objectives. This specific use of innovation, particularly in technology, has aroused the interest of academics to understand the processes of introducing ...
La adopción de las tiendas electrónicas en una economía emergente: una aplicación del TAM
(2018)
La presente investigación explora los factores que influyen en la adopción de la compra electrónica de los consumidores colombianos, desde la perspectiva de la aceptación de sistemas de información para realizar intercambios ...
La urgencia para comprar impulsivamente en tiendas de ventas agrupadas online - OGB
(Colegio de Estudios Superiores de Administración - CESA, 2020)
El comercio electrónico ha abierto el camino para que empresas, principalmente PYMES, amplíen su mercado más allá de la esfera geográfica en la que tienen presencia. Portales de compra agrupada se convierten así en un ...
Co-creation of value and customer experience : an application in online banking
(MDPI AG, 2021-09-21)
The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service ...
What type of client do you need? The brand value co-creation in the banking sector
(Frontiers Research Foundation, 2022-09-06)
Service-dominant logic established that for the success of service industries, it is vital to acknowledge the customer as an active agent in the commercial ecosystem. To carry it out, the consumer must participate in value ...
Interpersonal conflict at work and knowledge hiding in service organizations : the mediator role of employee well-being
(Emerald Publishing Limited, 2020-11-30)
Purpose
This paper aims to explore the effects of interpersonal conflicts in the social workplace on various rationalized, knowledge-hiding behaviors in service organizations. This research also examines employee well-being ...
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
(California State University, Long Beach. College of Business, 2018-11)
This article’s objective is to explore the differences between online shopping behavior in two different markets by explaining the attitudinal and behavioral loyalty of consumers. The proposed model identifies the antecedents ...
Emotion and reason : the moderating effect of gender in online shopping behaviorEmoción y razón : el efecto moderador del género en el comportamiento de compra online
(Universidad Nacional de Colombia. Facultad de Ciencias Económicas. Escuela de Administración y Contaduría Pública, 2018)
A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha ...
Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
(Palgrave Macmillan Ltd., 2023-03)
The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical behavior of brands in ...
Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth Intention
(Elsevier BV, 2019-06-10)
The study of customer experience has gained substantial importance in the consumer behavior field because of how it impacts the development of long-term relationships with customers. The next frontier of customer experience ...