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Mostrando ítems 11-15 de 15
Purchase intention and purchase behavior online : a cross-cultural approach
(Elsevier Ltd, 2020-06-24)
This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing ...
A 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”
(Elsevier BV, 2020-01-28)
The convergence of the brick and mortar and online worlds is now more prominent than ever. It is becoming increasingly difficult to operate exclusively in one of these two environments. While physical stores provide retailers ...
The role of brand commitment in the retail sector : the relation with open innovation
(MDPI AG, 2021-06-11)
Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of ...
Recommend or not : is generation the key? A perspective from the SOR paradigm for online stores in Colombia
(MDPI AG, 2020)
Word-of-mouth behavior is one of the most effective marketing communications. Despite not being able to be controlled by the company, it can be influenced. Its importance lies in its effectiveness in repeat sales and ...
Deterioration of the subjective financial well-being during the coronavirus pandemic: a latent transition analysis
(Emerald insight, 2023-05-30)
The authors seek (1) to identify the profiles of subjective financial well-being (SFWB) of bank customers before and during the coronavirus disease 2019 (COVID-19) pandemic, (2) to analyze the transition to profiles of ...