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Deterioration of the subjective financial well-being during the coronavirus pandemic: a latent transition analysis
(Emerald insight, 2023-05-30)
The authors seek (1) to identify the profiles of subjective financial well-being (SFWB) of bank customers before and during the coronavirus disease 2019 (COVID-19) pandemic, (2) to analyze the transition to profiles of ...
Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
(Palgrave Macmillan Ltd., 2023-03)
The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical behavior of brands in ...