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Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth Intention
(Elsevier BV, 2019-06-10)
The study of customer experience has gained substantial importance in the consumer behavior field because of how it impacts the development of long-term relationships with customers. The next frontier of customer experience ...
The role of brand commitment in the retail sector : the relation with open innovation
(MDPI AG, 2021-06-11)
Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of ...