Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States

Giraldo Guzmán, Juan Sebastián

dc.contributor.advisor	Touzani, Mourat	spa
dc.contributor.author	Giraldo Guzmán, Juan Sebastián	spa
dc.coverage.spatial	Francia	spa
dc.coverage.spatial	Colombia	spa
dc.coverage.spatial	Estados Unidos	spa
dc.date.accessioned	2014-04-25T04:51:13Z
dc.date.accessioned	2015-07-10T19:59:54Z
dc.date.accessioned	2017-02-10T16:48:16Z
dc.date.accessioned	2017-08-12T16:11:40Z
dc.date.available	2014-04-25T04:51:13Z
dc.date.available	2015-07-10T19:59:54Z
dc.date.available	2017-02-10T16:48:16Z
dc.date.available	2017-08-12T16:11:40Z
dc.date.created	2012
dc.date.issued	2012-03
dc.identifier.uri	http://hdl.handle.net/10726/419
dc.description.abstract	Esta investigación responde a la percepción las personas la industria del tabaco y sus estrategias de comercialización. Esto será concebible y complementado mediante el estudio de la evolución de la industria, las principales barreras y las estrategias de marketing para mantener a los consumidores y atraer nuevos.	spa
dc.description.tableofcontents	Definition of the tobacco industry. History and evolution. Main companies across the world. Actual context of the tobacco industry. Case of Colombia. External conditions. Case of France. External conditions. Case of United States. External conditions. Marketing in the tobacco industry. Product strategy. Type of products. Packaging. Price strategy. Promotion strategy. Placement and distribution strategy. Consumer´s perception and behavior. Consumer´s profile and information (Secondary data). Case of Colombia. Case of France. Case of United States. Primary data information. Methodology used. Analysis matrix. Results obtained and analysis.	eng
dc.format.extent	96 páginas	spa
dc.format.mimetype	application/pdf	eng
dc.language.iso	spa
dc.rights.uri	http://creativecommons.org/licenses/by-nc-nd/4.0/	*
dc.subject.ddc	658.8 Estratégias de mercadeo	spa
dc.title	Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States	spa
dc.rights.accessrights	info:eu-repo/semantics/openAccess
dc.subject.lemb	Administración de empresas	spa
dc.subject.lemb	Mercadeo - Investigaciones	spa
dc.subject.lemb	Mercadeo - Administración	spa
dc.subject.lemb	Tabaco - Investigaciones	spa
dc.subject.lemb	Consumo de tabaco	spa
dc.subject.lemb	Industria tabacalera - Francia	spa
dc.subject.lemb	Industria tabacalera - Colombia	spa
dc.subject.lemb	Industria tabacalera - Estados Unidos	spa
dc.subject.lemb	Preferencias de los consumidores	spa
dc.subject.lemb	Análisis de mercadeo	spa
dc.rights.local	Abierto (Texto Completo)	spa
dc.rights.local	ADM / G516m 2012
dc.type.version	info:eu-repo/semantics/acceptedVersion
dc.description.degreename	Administrador de Empresas	spa
dc.identifier.instname	instname:Colegio de Estudios Superiores de Administración - CESA	spa
dc.identifier.reponame	reponame:Biblioteca Digital – CESA	spa
dc.identifier.repourl	repourl:https://repository.cesa.edu.co/
dc.description.abstractenglish	The crucial objective is to be possible to answer how do people perceived the tobacco industry and its marketing strategies. This will be conceivable and complemented by studying the evolution of the industry, the principal barriers and the marketing strategies to keep consumers and attract new ones.	eng
dc.rights.creativecommons	Attribution-NonCommercial-NoDerivatives 4.0 International	*
dc.description.degreelevel	Pregrado	spa
dc.publisher.program	Pregrado en Administración de Empresas	spa
dc.publisher.grantor	Colegio de Estudios Superiores de Administración - CESA	spa
dc.type.local	Tesis/Trabajo de grado - Monografía - Pregrado	spa
dc.type.coar	http://purl.org/coar/resource_type/c_7a1f
dc.type.driver	info:eu-repo/semantics/bachelorThesis
dc.type.redcol	http://purl.org/coar/resource_type/c_46ec	*