Marketing in the tobacco industry: analytic view of marketing strategies and consumer´s perceptions in the actual context of France, Colombia and United States
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Abstract
Esta investigación responde a la percepción las personas la industria del tabaco y sus estrategias de comercialización. Esto será concebible y complementado mediante el estudio de la evolución de la industria, las principales barreras y las estrategias de marketing para mantener a los consumidores y atraer nuevos.
Abstract
The crucial objective is to be possible to answer how do people perceived the tobacco industry and its marketing strategies. This will be conceivable and complemented by studying the evolution of the industry, the principal barriers and the marketing strategies to keep consumers and attract new ones.
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