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Cambios en los hábitos de consumo conspicuo del sector de lujo durante la crisis del COVID-19 en Bogotá.
dc.contributor.advisor | van der Woude, David | spa |
dc.contributor.author | Luna Neira, María Alejandra | spa |
dc.coverage.spatial | Bogotá, D.C. - Colombia | spa |
dc.coverage.temporal | 2020 | spa |
dc.date.accessioned | 2021-06-30T19:50:01Z | |
dc.date.available | 2021-06-30T19:50:01Z | |
dc.date.created | 2021-05-13 | |
dc.identifier.uri | http://hdl.handle.net/10726/4133 | |
dc.description.abstract | El presente trabajo busca explorar los cambios en los hábitos de consumo conspicuo de la industria de lujo, como consecuencia de la crisis del COVID-19. Teniendo en cuenta las medidas adoptadas por los diferentes países, como las limitaciones de movilidad y las restricciones sociales, han causado un impacto inmediato afectando las prioridades de la sociedad y el estilo de vida de los individuos. Adicionalmente, se hizo una revisión de la literatura, enriqueciendo el contenido con temas importantes para el desarrollo de la investigación, como el consumo conspicuo, las motivaciones y el lujo. Así mismo se aplicaron dos herramientas. En primer lugar, se realizaron entrevistas a profundidad con expertos en el tema (personas que trabajan y están inmersas en la industria de lujo) y por otro lado se realizo un grupo focal con consumidores frecuentes de productos y servicios de lujo. Lo anterior con el fin de entender las motivaciones y las emociones que experimentan los consumidores al momento de adquirir un producto de lujo, y también buscan comprender los cambios en los hábitos de consumo de los participantes. Finalmente, los resultados obtenidos en las herramientas, permitieron identificar algunas limitaciones para tener en consideración en futuros estudios sobre el tema. | spa |
dc.description.tableofcontents | Resumen ; Introducción ; 1. Revisión de la literatura ; 2. Metodología de investigación ; 3. Emociones de los consumidores hacia las marcas de lujo ; 4. Motivaciones de compra del consumidor hacia los productos de lujo ; 5. Cambios en las preferencias del consumidor antes, durante y después de la COVID-19 ; Conclusiones ; Recomendaciones. | spa |
dc.format.extent | 77 páginas | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | spa |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | * |
dc.subject | Consumo conspicuo | spa |
dc.subject | Lujo | spa |
dc.subject | COVID-19 | spa |
dc.subject | Hábitos de consumo | spa |
dc.subject.ddc | 658.834 Investigación del consumidor | spa |
dc.title | Cambios en los hábitos de consumo conspicuo del sector de lujo durante la crisis del COVID-19 en Bogotá. | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.subject.lemb | Comportamiento del consumidor - Investigaciones | spa |
dc.subject.lemb | Marcas de empresas | spa |
dc.subject.lemb | Consumo (Economía) | spa |
dc.subject.lemb | Calidad de vida - Aspectos sociales | spa |
dc.subject.lemb | Crisis económica - Empresas | spa |
dc.identifier.local | ADM / L961c 2021 | spa |
dc.rights.local | Abierto (Texto Completo) | spa |
dc.type.version | info:eu-repo/semantics/acceptedVersion | eng |
dc.description.degreename | Administrador de Empresas | spa |
dc.identifier.instname | instname:Colegio de Estudios Superiores de Administración - CESA | spa |
dc.identifier.reponame | reponame:Biblioteca Digital - CESA | spa |
dc.identifier.repourl | repourl:https://repository.cesa.edu.co/ | |
dc.rights.creativecommons | Attribution-NonCommercial-NoDerivatives 4.0 International | * |
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dc.description.degreelevel | Pregrado | spa |
dc.publisher.program | Administración de Empresas | spa |
dc.publisher.grantor | Colegio de Estudios Superiores de Administración - CESA | spa |
dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
dc.contributor.orcid | van der Woude, David [0000-0003-1682-9481] | |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | |
dc.type.redcol | http://purl.org/coar/resource_type/c_46ec | * |
dc.contributor.scopus | van der Woude, David [57204114134] |