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El regalo en contextos de distanciamiento
| dc.contributor.advisor | van der Woude, David | |
| dc.contributor.author | Garzón Ardila, Yesica Laurenth | |
| dc.coverage.spatial | Bogotá, D.C. - Colombia | spa |
| dc.date.accessioned | 2022-07-05T20:19:11Z | |
| dc.date.available | 2022-07-05T20:19:11Z | |
| dc.date.created | 2022-06 | |
| dc.identifier.uri | http://hdl.handle.net/10726/4521 | |
| dc.description.abstract | El comportamiento del ser humano en momentos de coyuntura puede brindar al marketing nuevos insights para satisfacer sus necesidades. Es por esto que una pandemia se convierte en una gran oportunidad para estudiar el Comportamiento del Consumidor desde un aspecto más emocional, en donde: las relaciones interpersonales, la salud mental y todo aquello que le genera felicidad resultan ser aspectos relevantes hoy en día. Por tanto, estudiar sobre la conducta de dar un regalo en un contexto de distanciamiento es la esencia de esta investigación. | spa |
| dc.description.tableofcontents | 1. Introducción ; 2. Estado del arte ; 3. Marco teórico ; 4. Hipótesis ; 5. Objetivos ; 6. Metodología ; Bibliografía | spa |
| dc.format.extent | 119 páginas | spa |
| dc.format.mimetype | application/pdf | spa |
| dc.language.iso | spa | |
| dc.subject | Pandemia | spa |
| dc.subject | Obsequios | spa |
| dc.subject | Salud mental | spa |
| dc.subject | Comportamiento del consumidor | spa |
| dc.subject.ddc | 658.8342 Comportamiento del consumidor | spa |
| dc.title | El regalo en contextos de distanciamiento | spa |
| dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
| dc.identifier.local | ADM / G245 2022 | spa |
| dc.rights.local | Acceso restringido | spa |
| dc.type.version | info:eu-repo/semantics/acceptedVersion | |
| dc.description.degreename | Magíster en Dirección de Marketing, CESA. | spa |
| dc.identifier.instname | instname:Colegio de Estudio Superiores de Administración (CESA) | spa |
| dc.identifier.reponame | reponame:Biblioteca Digital - CESA | spa |
| dc.identifier.repourl | repourl:https://repository.cesa.edu.co | |
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| dc.description.degreelevel | Maestría | |
| dc.publisher.program | Maestría en Dirección de Marketing - MDM | spa |
| dc.publisher.grantor | Colegio de Estudios Superiores de Administración - CESA | |
| dc.type.local | Tesis/Trabajo de grado - Monografía – Maestría | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_bdcc | |
| dc.contributor.orcid | van der Woude, David [0000-0003-1682-9481] | spa |
| dc.subject.armarc | Relaciones humanas | spa |
| dc.subject.armarc | Comunicación interpersonal | spa |
| dc.subject.armarc | Compra compulsiva | spa |
| dc.subject.armarc | Coronavirus | spa |
| dc.subject.armarc | Poder de compra | spa |
| dc.subject.armarc | Consumo (Economía) | spa |
| dc.subject.armarc | Donaciones | spa |
| dc.type.driver | info:eu-repo/semantics/masterThesis | |
| dc.type.redcol | http://purl.org/redcol/resource_type/TM | |
| dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | |
| dc.contributor.scopus | van der Woude, David [57204114134] |
