Browsing Trabajos de Grado - Pregrado by Author "Salamanca Chaves, Diana"
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Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
Salamanca Chaves, Diana (Administración de Empresas, Colegio de Estudios Superiores de Administración - CESA, 2010-04)The study was conducted with the main purpose of finding out if there is any transfer of values transmitted from the advertising characters that represent a brand or a product of biscuits and cereals in the French market, ...