Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
Fecha
2010-04Autor
Salamanca Chaves, Diana
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Resumen
The study was conducted with the main purpose of finding out if there is any transfer of values transmitted from the
advertising characters that represent a brand or a product of biscuits and cereals in
the French market, to children that are their consumers or potential consumers.