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Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009
dc.contributor.advisor | Damay, Coralie | spa |
dc.contributor.author | Salamanca Chaves, Diana | spa |
dc.date.accessioned | 2022-10-07T21:39:59Z | |
dc.date.available | 2022-10-07T21:39:59Z | |
dc.date.created | 2010-04 | |
dc.identifier.uri | http://hdl.handle.net/10726/4629 | |
dc.description.tableofcontents | Description of the project. Theoretical framework. Methodology. Results. Conclusions. Recommendations and future studies. Bibliography. Annexes. Graphics list. Table list. | eng |
dc.format.extent | 38 páginas | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | spa |
dc.subject.ddc | 658.8342 Comportamiento del consumidor | spa |
dc.title | Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009 | eng |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.identifier.local | ADM / SA159 2010 | |
dc.rights.local | Acceso restringido | spa |
dc.type.version | info:eu-repo/semantics/acceptedVersion | eng |
dc.description.degreename | Administrador de Empresas | spa |
dc.identifier.instname | instname:Colegio de Estudios Superiores de Administración - CESA | spa |
dc.identifier.reponame | reponame:Biblioteca Digital - CESA | spa |
dc.identifier.repourl | repourl:https://repository.cesa.edu.co/ | |
dc.description.abstractenglish | The study was conducted with the main purpose of finding out if there is any transfer of values transmitted from the advertising characters that represent a brand or a product of biscuits and cereals in the French market, to children that are their consumers or potential consumers. | eng |
dc.description.degreelevel | Pregrado | spa |
dc.publisher.program | Administración de Empresas | spa |
dc.publisher.grantor | Colegio de Estudios Superiores de Administración - CESA | spa |
dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
dc.subject.armarc | Comportamiento del consumidor | spa |
dc.subject.armarc | Desarrollo infantil | spa |
dc.subject.armarc | Análisis de mercadeo | spa |
dc.subject.armarc | Posicionamiento (Publicidad) | spa |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | |
dc.type.redcol | http://purl.org/coar/resource_type/c_46ec |