Listar Administración de Empresas (Colección confidencial) por autor "Cao, Lanlan"
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Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?
González Negrete, Jennifer (Pregrado en Administración de Empresas, Colegio de Estudios Superiores de Administración – CESA, 2012-03)This topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and ...