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Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?

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ADM2012-00646.pdf (1.711Mb)
Date
2012-03
Author
González Negrete, Jennifer

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TY - GEN T1 - Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept? Y1 - 2012-03 UR - http://hdl.handle.net/10726/967 AB - ER - @misc{10726_967, author = {González Negrete Jennifer}, title = {Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?}, year = {2012-03}, contents = {Introduction. Actual context of the retail industry. Primary data information. Results of the interview. Analysis and conclusions of the interview. Recommendation for the retailers. Bibliography. Appendixes. List of graphics. List of tables. List of figures.}, language = {eng}, keywords = {Comercio minorista}, keywords = {Preferencias de los consumidores}, keywords = {Comportamiento del consumidor}, keywords = {Compras}, keywords = {Educación del consumidor}, keywords = {Centros comerciales}, institution = {Colegio de Estudios Superiores de Administración – CESA}, advisor = {Cao, Lanlan}, temporal = {Enero - Junio 2012}, year1 = {2016-03-26T21:17:24Z}, year1 = {2017-02-10T17:52:53Z}, year1 = {2017-08-12T16:58:20Z}, year2 = {2016-03-26T21:17:24Z}, year2 = {2017-02-10T17:52:53Z}, year2 = {2017-08-12T16:58:20Z}, abstract2 = {This topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transaction. Today, if the marketing and product or service provides a pleasant experience, the road to success is closer. For this reason alternative complement born Marketing in an experimental context with the magical alternative to survive in the long run, creating an emotional commitment and a preference for the brand or store.}, degreename = {Administrador de Empresas}, degreelevel = {Pregrado}, extent = {58 páginas}, mimetype = {application/pdf}, instname = {instname:Colegio de Estudios Superiores de Administración - CESA}, reponame = {reponame:Biblioteca Digital – CESA}, ddc = {658.8343 Comportamiento del consumidor}, accessrights = {info:eu-repo/semantics/restrictedAccess}, typelocal = {Tesis/Trabajo de grado - Monografía – Pregrado}, url = {http://hdl.handle.net/10726/967} }RT Generic T1 Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept? YR 2012-03 LK http://hdl.handle.net/10726/967 AB OL Spanish (121)
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Abstract
This topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transaction. Today, if the marketing and product or service provides a pleasant experience, the road to success is closer. For this reason alternative complement born Marketing in an experimental context with the magical alternative to survive in the long run, creating an emotional commitment and a preference for the brand or store.
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http://hdl.handle.net/10726/967
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  • Administración de Empresas (Colección confidencial) [1800]

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