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Spanish market research for Bruynzeel Sakura
dc.contributor.advisor | Goosen, Diana | |
dc.contributor.advisor | Echeverry, Lina | spa |
dc.contributor.author | Sánchez, Bibiana | spa |
dc.date.accessioned | 2022-10-20T13:48:42Z | |
dc.date.available | 2022-10-20T13:48:42Z | |
dc.date.created | 2007-08 | |
dc.identifier.uri | http://hdl.handle.net/10726/4720 | |
dc.description.tableofcontents | Introduction. : theoretical framework. Method. Spanish market assessment. Recommendations and conclusions. Table index. Figure index. | eng |
dc.format.extent | 88 páginas. | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | spa |
dc.subject.ddc | 658.8 Mercadeo - Administración | spa |
dc.title | Spanish market research for Bruynzeel Sakura | eng |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.identifier.local | ADM / SA194 2007 | |
dc.rights.local | Acceso restringido | spa |
dc.type.version | info:eu-repo/semantics/acceptedVersion | eng |
dc.description.degreename | Administrador de Empresas | spa |
dc.identifier.instname | instname:Colegio de Estudios Superiores de Administración - CESA | spa |
dc.identifier.reponame | reponame:Biblioteca Digital - CESA | spa |
dc.identifier.repourl | repourl:https://repository.cesa.edu.co/ | |
dc.description.abstractenglish | The main objective is to achieve the best selection of distribution system for each of the market segments, where the company attains the most profitable coverage; through a marketing research. The research aims to provide a detailed analysis on the different sales channels that enables the company to seek for the right partners; and find out current and future scopes and threats | spa |
dc.description.degreelevel | Pregrado | spa |
dc.publisher.program | Administración de Empresas | spa |
dc.publisher.grantor | Colegio de Estudios Superiores de Administración - CESA | spa |
dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
dc.subject.armarc | Mercadeo - Administración | spa |
dc.subject.armarc | Análisis de mercadeo | spa |
dc.subject.armarc | Comportamiento del consumidor | spa |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | |
dc.type.redcol | http://purl.org/coar/resource_type/c_46ec |