Spanish market research for Bruynzeel Sakura
Fecha
2007-08Autor
Sánchez, Bibiana
Citación
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Resumen
The main objective is to achieve the best selection of distribution system for each of the market segments, where the company attains the most profitable coverage; through a marketing research. The research aims to provide a detailed analysis on the different sales channels that enables the company to seek for the right partners; and find out current and future scopes and threats