Mostrar el registro sencillo del ítem

Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009

dc.contributor.advisorDamay, Coraliespa
dc.contributor.authorSalamanca Chaves, Dianaspa
dc.date.accessioned2022-10-07T21:39:59Z
dc.date.available2022-10-07T21:39:59Z
dc.date.created2010-04
dc.identifier.urihttp://hdl.handle.net/10726/4629
dc.description.tableofcontentsDescription of the project. Theoretical framework. Methodology. Results. Conclusions. Recommendations and future studies. Bibliography. Annexes. Graphics list. Table list.eng
dc.format.extent38 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.language.isospaspa
dc.subject.ddc658.8342 Comportamiento del consumidorspa
dc.titleCan an advertising character transfer values to children to children : If so, which values are transmitted? : 2009eng
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.identifier.localADM / SA159 2010
dc.rights.localAcceso restringidospa
dc.type.versioninfo:eu-repo/semantics/acceptedVersioneng
dc.description.degreenameAdministrador de Empresasspa
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración - CESAspa
dc.identifier.reponamereponame:Biblioteca Digital - CESAspa
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.description.abstractenglishThe study was conducted with the main purpose of finding out if there is any transfer of values transmitted from the advertising characters that represent a brand or a product of biscuits and cereals in the French market, to children that are their consumers or potential consumers.eng
dc.description.degreelevelPregradospa
dc.publisher.programAdministración de Empresasspa
dc.publisher.grantorColegio de Estudios Superiores de Administración - CESAspa
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.subject.armarcComportamiento del consumidorspa
dc.subject.armarcDesarrollo infantilspa
dc.subject.armarcAnálisis de mercadeospa
dc.subject.armarcPosicionamiento (Publicidad)spa
dc.type.driverinfo:eu-repo/semantics/bachelorThesis
dc.type.redcolhttp://purl.org/coar/resource_type/c_46ec


Ficheros en el ítem

Thumbnail
Nombre:
ADM2010_Can.pdf
Tamaño:
772.8Kb
Formato:
PDF
Ver/

Este ítem aparece en la(s) siguiente(s) colección(ones)

Mostrar el registro sencillo del ítem