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¿Cómo influyen las experiencias de juego tempranas, en la compra de marcas de automóviles de lujo en la adultez de los bogotanos?

dc.contributor.advisorvan der Woude, David
dc.contributor.authorGaitán Lucena, Juan José
dc.contributor.authorGuzmán Bohórquez, Andrés Felipe
dc.coverage.spatialBogotá, D.C. - Colombiaspa
dc.date.accessioned2022-06-30T22:05:49Z
dc.date.available2022-06-30T22:05:49Z
dc.date.created2022-06
dc.identifier.urihttp://hdl.handle.net/10726/4512
dc.description.abstractEl presente estudio es una herramienta útil para aquellas empresas de productos de lujo que busquen construir o mejorar su relación con sus consumidores, pues a través del poder que tiene el cobranding, capitalizarán el potencial que tienen sus marcas y enamorarán a sus consumidores desde etapas tempranas de su vida, lo que sin duda aportará significativamente a la construcción de una relación leal, dinámica y perdurable.spa
dc.description.tableofcontentsIntroducción ; Desarrollo ; Marco teórico ; Metodología ; Conclusiones de la investigación ; Limitaciones e implicaciones del trabajo ; Referenciasspa
dc.format.extent146 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.language.isospa
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.subjectCobrandingspa
dc.subjectLujospa
dc.subjectNiños como consumidoresspa
dc.subjectDecisiones de consumospa
dc.subjectExperiencias tempranasspa
dc.subjectBrand lovespa
dc.subjectIndustria automotrizspa
dc.subject.ddc658.834 Investigación del consumidorspa
dc.title¿Cómo influyen las experiencias de juego tempranas, en la compra de marcas de automóviles de lujo en la adultez de los bogotanos?spa
dc.rights.accessrightsinfo:eu-repo/semantics/openAccessspa
dc.identifier.localMDM / G144 2022spa
dc.rights.localAbierto (Texto Completo)spa
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.description.degreenameMagíster en Dirección de Marketing, CESA.spa
dc.identifier.instnameinstname:Colegio de Estudio Superiores de Administración (CESA)spa
dc.identifier.reponamereponame:Biblioteca Digital - CESAspa
dc.identifier.repourlrepourl:https://repository.cesa.edu.co
dc.rights.creativecommonsAttribution-NonCommercial-NoDerivatives 4.0 International
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dc.description.degreelevelMaestría
dc.publisher.programMaestría en Dirección de Marketing - MDMspa
dc.publisher.grantorColegio de Estudios Superiores de Administración - CESA
dc.type.localTesis/Trabajo de grado - Monografía – Maestríaspa
dc.type.coarhttp://purl.org/coar/resource_type/c_bdcc
dc.contributor.orcidvan der Woude, David [0000-0003-1682-9481]
dc.subject.armarcAutomóvilesspa
dc.subject.armarcPreferencias de los consumidoresspa
dc.subject.armarcComportamiento del consumidorspa
dc.subject.armarcLujospa
dc.subject.armarcPoder de compraspa
dc.type.driverinfo:eu-repo/semantics/masterThesis
dc.type.redcolhttp://purl.org/redcol/resource_type/TM
dc.type.coarversionhttp://purl.org/coar/version/c_ab4af688f83e57aa
dc.contributor.scopusvan der Woude, David [57204114134]


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