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Marketing plan for Bruynzeel Sakura in the Colombian market
| dc.contributor.advisor | Echeverri Cañas, Lina María | spa |
| dc.contributor.author | Noreña Trujillo, Andrés | spa |
| dc.contributor.author | Cañon Parra, Camilo | spa |
| dc.coverage.temporal | Enero - Junio 2008 | spa |
| dc.date.accessioned | 2021-01-10T16:43:21Z | |
| dc.date.available | 2021-01-10T16:43:21Z | |
| dc.date.created | 2008-03 | |
| dc.date.issued | 2008-03 | |
| dc.identifier.uri | http://hdl.handle.net/10726/3730 | |
| dc.description.tableofcontents | Introduction. Conceptual Framework. Methodology. Results. Conclusions. Recommendations. Bibliography. Table list. Graphs list. Illustrations list. | spa |
| dc.format.extent | 116 páginas | spa |
| dc.format.mimetype | application/pdf | eng |
| dc.language.iso | eng | |
| dc.subject.ddc | 658.83 Mercadeo - Administración | spa |
| dc.title | Marketing plan for Bruynzeel Sakura in the Colombian market | eng |
| dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
| dc.subject.lemb | Mercadeo - Administración | spa |
| dc.subject.lemb | Investigación de mercados | spa |
| dc.subject.lemb | Análisis de mercadeo | spa |
| dc.subject.lemb | Campañas publicitarias | spa |
| dc.subject.lemb | Comportamiento del consumidor | spa |
| dc.subject.lemb | Industria del papel | spa |
| dc.identifier.local | ADM658.83 / N822m 2008 | |
| dc.rights.local | Acceso restringido | spa |
| dc.type.version | info:eu-repo/semantics/acceptedVersion | |
| dc.description.degreename | Administrador de Empresas | spa |
| dc.identifier.instname | instname:Colegio de Estudios Superiores de Administración - CESA | spa |
| dc.identifier.reponame | reponame:Biblioteca Digital - CESA | spa |
| dc.identifier.repourl | repourl:https://repository.cesa.edu.co/ | |
| dc.description.abstractenglish | Bruynzeel-Sakura is a Dutch-Japanese company dedicated to design, produce and market stationery products with elements for writing, drawing and arts & crafts. Bruynzeel started in the Netherlands in 1948 and became part of the Sakura Group in 1997, changing their name to Bruynzeel-Sakura in 2000. Besides de fusion, the company has undergone a transition process in the last five years since its core business is no longer manufacturing but trading. It develops and trades writing, drawing and coloring products and a third party fabricates them in china. | eng |
| dc.description.degreelevel | Pregrado | spa |
| dc.publisher.program | Pregrado en Administración de Empresas | spa |
| dc.publisher.grantor | Colegio de Estudios Superiores de Administración - CESA | spa |
| dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
| dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
| dc.description.cesareview | PMP | |
| dc.type.driver | info:eu-repo/semantics/bachelorThesis | * |
| dc.type.redcol | http://purl.org/coar/resource_type/c_46ec |
