Marketing plan for Bruynzeel Sakura in the Colombian market
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Bruynzeel-Sakura is a Dutch-Japanese company dedicated to design, produce and market stationery products with elements for writing, drawing and arts & crafts. Bruynzeel started in the Netherlands in 1948 and became part of the Sakura Group in 1997, changing their name to Bruynzeel-Sakura in 2000. Besides de fusion, the company has undergone a transition process in the last five years since its core business is no longer manufacturing but trading. It develops and trades writing, drawing and coloring products and a third party fabricates them in china.