International Entrepreneurship: Focus on Japan Business plan- Fotoklick
García, Carolina María
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Colombia has signed a number of trade agreements with other countries, including Canada, Chile, Mexico, Switzerland, the EU, Venezuela, South Korea, Turkey, Japan, and Israel. It has become easier for Colombians to run local business because the multiconnections between Colombia and other countries. We will use this profitable situation to run our own business by importing a new technology from Japan. We are going to conduct a business related to photo booths called “Purikura” and ID photo booths in Colombia. Our company will be based in Bogota which is the capital city of Colombia. The photo booths we are going to import have never existed so far in Colombia, so we will be the first mover to a new market by offering the new technology. As a first mover, we will take advantage of its low costs and less competitive rivalry in this market. However, we do not know the potential size of the new market and how fast it will grow, so we have to be flexible to adapt to a continuously changing environment. We will introduce photo booths in different kinds of areas, aiming at providing convenient photo services and a new way of entertainment for local people. Moreover, we will rent out some of our photo booths to people who would like to use the machines in their parties, wedding, convocations, and other events. Being flexible to the changes in the market, we expect the services we offer will become popular and famous in future. We will speed our expansion if our business is profitable enough to attract capital from outside investors.
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