Publicaciones e Investigación: Envíos recientes
Mostrando ítems 161-180 de 316
-
What type of client do you need? The brand value co-creation in the banking sector
(Frontiers Research Foundation, 2022-09-06)Service-dominant logic established that for the success of service industries, it is vital to acknowledge the customer as an active agent in the commercial ecosystem. To carry it out, the consumer must participate in value ... -
Recommend or not : is generation the key? A perspective from the SOR paradigm for online stores in Colombia
(MDPI AG, 2020)Word-of-mouth behavior is one of the most effective marketing communications. Despite not being able to be controlled by the company, it can be influenced. Its importance lies in its effectiveness in repeat sales and ... -
Learning specialists and market resilience
(Elsevier Inc., 2023-03)In this paper, I address the stochastic behavior of asset prices set by an imperfectly informed specialist who uses learning technology to refine her knowledge of the order flow. The specialist’s endogenous choice of an ... -
Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
(Palgrave Macmillan Ltd., 2023-03)The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical behavior of brands in ... -
Strategy and additive technologies as the catalyst for outsourcing, process innovation and operational effectiveness
(Public Library of Science, 2023-02-27)Purpose There is rising interest in Industry 4.0 as a factor in the competitiveness of the organization. Although many companies are aware of the importance of Industry 4.0, the development of such initiatives in Colombia ... -
Industry momentum in Latin America
(Elsevier Inc., 2023-03)We examine whether high-return industries outperform low-return industries in Latin America. Differences in performance between recent winner and loser industries are very often indistinguishable from zero. Evaluating the ... -
Supply chain resilience in the colombian defense sector before and during the COVID-19 pandemic : a comparative study
(Public Library of Science, 2023-03-08)Unforeseen events can significantly affect organizations’ supply chains and disrupt their continuous flow. Therefore, organizations need to develop a response capability that allows them to minimize the negative effect of ... -
Resilience of colombian entrepreneurships during COVID-19 pandemic crisis
(MDPI AG, 2023-02-27)MSMEs were facing major challenges driven by uncontrollable macro-environmental factors caused by the COVID-19 pandemic. This paper shows the strategies that a sample of Colombian start-ups developed for their survival in ... -
How good is the Myers-Briggs Type Indicator for predicting leadership-related behaviors?
(Frontiers Research Foundation, 2023-03-02)The Myers-Briggs Type Indicator (MBTI) is a popular tool used by psychologists working as managers' coaches in organizational contexts. Despite its popularity, few studies provide empirical evidence on the role of the MBTI ... -
Grupo de Estudios en Administración (GEA) : ficha resumen. Vol.10
(2022-04)El año 2021 dio cuenta de los esfuerzos y compromisos del grupo de investigación en atender las apuestas estratégicas que el CESA se ha planteado para el siguiente quinquenio. El mayor logro a resaltar fue que el Grupo ... -
The Issuer Recognition program at the Colombian Stock Exchange: An unknown corporate governance hybrid model of hard and soft law
(Colegio de Estudios Superiores de Administración - CESA, 2020-07)Research Question/Issue: What is the Issuer Recognition (IR) program, and what has been its impact as a new and replicable corporate governance hybrid form used in the Colombian Stock Ex-change (CSE)? -
Género, bonos temáticos y cambio climático: informe del laboratorio empresarial CESA
(2022)“Cambio climático” es uno de los conceptos más debatidos durante lo que va corrido del siglo XXI, y forma parte importante en la agenda de los hacedores de política pública, los empresarios, los académicos, los organismos ... -
Base de datos PlosOne-EI-OCB-Lidership-O
(2023-02-02)Base de datos para en formato SPSS para el artículo de la revista científica Plos One titulado: The impact of emotional intelligence on operational effectiveness: The mediating role of organizational citizenship behavior ... -
Base de datos PlosOne-Risk-Vulnerability-Resilianc
(2022-12-12)Base de datos para el artículo SUPPLY CHAIN RESILIENCE IN THE COLOMBIAN DEFENSE SECTOR BEFORE AND DURING THE COVID-19 PANDEMIC: A COMPARATIVE STUDY -
Base de datos Data_AddTe
(2022-11-30)Base de datos para el artículo Strategy and additive technologies: the key to fister innovation, outsourcing and operational effectiveness? -
Punto de partida estado de cuentas y nueve propuestas para el buen gobierno de Bogotá
(Colegio de Estudios Superiores de Administración - CESA, 2011)Los problemas de gobernabilidad y de limitación de capacidad institucional que Bogotá ha padecido durante los últimos años han generado uno de los más grandes desafíos que la ciudad haya enfrentado en su historia reciente. ... -
Reflexiones de grandes líderes para los graduandos CESA 2015 - 2021
(2021)Presenta los oradores de estudio correspondiente a las ceremonias de grado de los años 2015 a 2021 del Colegio de Estudios Superiores de Administración CESA. Los autores, ilustres y respetables personalidades brindaron a ... -
Confianza en Colombia: reflexiones esperanzadoras y optimistas
(Colegio de Estudios Superiores de Administración - CESA, 2021)Confianza en Colombia comprende una retrospectiva de artículos escritos por Henry Bradford en medios tales como Portafolio, El Nuevo Siglo, La República, Revista Semana y La Nota Económica. Se compone de seis temas de ... -
La urgencia para comprar impulsivamente en tiendas de ventas agrupadas online - OGB
(Colegio de Estudios Superiores de Administración - CESA, 2020)El comercio electrónico ha abierto el camino para que empresas, principalmente PYMES, amplíen su mercado más allá de la esfera geográfica en la que tienen presencia. Portales de compra agrupada se convierten así en un ... -
Protocolos de familia: su relevancia como mecanismo de gobierno familiar y empresarial
Este libro constituye un documento relevante para las empresas familiares y sus grupos de interés pues analiza específicamente los protocolos de familia como mecanismo de gobierno corporativo y familiar. Inicialmente se ...