Publicaciones e Investigación: Recent submissions

Now showing items 161-180 of 316

    • What type of client do you need? The brand value co-creation in the banking sector 

      Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge (Frontiers Research Foundation, 2022-09-06)
      Service-dominant logic established that for the success of service industries, it is vital to acknowledge the customer as an active agent in the commercial ecosystem. To carry it out, the consumer must participate in value ...

    • Recommend or not : is generation the key? A perspective from the SOR paradigm for online stores in Colombia 

      Peña García, Nathalie; van der Woude, David; Rodríguez Orejuela, Hector Augusto (MDPI AG, 2020)
      Word-of-mouth behavior is one of the most effective marketing communications. Despite not being able to be controlled by the company, it can be influenced. Its importance lies in its effectiveness in repeat sales and ...

    • Learning specialists and market resilience 

      Contreras Eitner, Alfredo (Elsevier Inc., 2023-03)
      In this paper, I address the stochastic behavior of asset prices set by an imperfectly informed specialist who uses learning technology to refine her knowledge of the order flow. The specialist’s endogenous choice of an ...

    • Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country 

      Siqueira Junior, José Ribamar; ter Horst, Enrique; Molina, Germán; Gunn, Laura H.; Reinoso Carvalho, Felipe; Sezen, Burcu; Peña García, Nathalie (Palgrave Macmillan Ltd., 2023-03)
      The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical behavior of brands in ...

    • Strategy and additive technologies as the catalyst for outsourcing, process innovation and operational effectiveness 

      Tegethoff, Thomas M.; Santa Florez, Ricardo Alberto; Cayón Fallon, Edgardo; Scavarda, Anníbal José (Public Library of Science, 2023-02-27)
      Purpose There is rising interest in Industry 4.0 as a factor in the competitiveness of the organization. Although many companies are aware of the importance of Industry 4.0, the development of such initiatives in Colombia ...

    • Industry momentum in Latin America 

      Berggrun, Luis; Cardona, Emilio; Lizarzaburu Bolaños, Edmundo R. (Elsevier Inc., 2023-03)
      We examine whether high-return industries outperform low-return industries in Latin America. Differences in performance between recent winner and loser industries are very often indistinguishable from zero. Evaluating the ...

    • Supply chain resilience in the colombian defense sector before and during the COVID-19 pandemic : a comparative study 

      Cabrera, Benjamin; Santa Florez, Ricardo Alberto; Tegethoff, Thomas M.; Morante, Diego; Ferrer, Mario A. (Public Library of Science, 2023-03-08)
      Unforeseen events can significantly affect organizations’ supply chains and disrupt their continuous flow. Therefore, organizations need to develop a response capability that allows them to minimize the negative effect of ...

    • Resilience of colombian entrepreneurships during COVID-19 pandemic crisis 

      Acevedo, Oscar Leonardo; Méndez Pinzón, Manuel; Vélez Rolón, Adela Margarita (MDPI AG, 2023-02-27)
      MSMEs were facing major challenges driven by uncontrollable macro-environmental factors caused by the COVID-19 pandemic. This paper shows the strategies that a sample of Colombian start-ups developed for their survival in ...

    • How good is the Myers-Briggs Type Indicator for predicting leadership-related behaviors? 

      Zárate Torres, Rodrigo Arturo; Correa Nuñez, Juan Carlos (Frontiers Research Foundation, 2023-03-02)
      The Myers-Briggs Type Indicator (MBTI) is a popular tool used by psychologists working as managers' coaches in organizational contexts. Despite its popularity, few studies provide empirical evidence on the role of the MBTI ...

    • Grupo de Estudios en Administración (GEA) : ficha resumen. Vol.10 

      Cayon-Fallon, Edgardo (2022-04)
      El año 2021 dio cuenta de los esfuerzos y compromisos del grupo de investigación en atender las apuestas estratégicas que el CESA se ha planteado para el siguiente quinquenio. El mayor logro a resaltar fue que el Grupo ...

    • The Issuer Recognition program at the Colombian Stock Exchange: An unknown corporate governance hybrid model of hard and soft law 

      González, Maximiliano; Guzmán Vásquez, Alexander; Téllez, Diego; Trujillo, María–Andrea (Colegio de Estudios Superiores de Administración - CESA, 2020-07)
      Research Question/Issue: What is the Issuer Recognition (IR) program, and what has been its impact as a new and replicable corporate governance hybrid form used in the Colombian Stock Ex-change (CSE)?

    • Género, bonos temáticos y cambio climático: informe del laboratorio empresarial CESA 

      Albán, Sofía; Arango, Sofía; Páez, Mariana (2022)
      “Cambio climático” es uno de los conceptos más debatidos durante lo que va corrido del siglo XXI, y forma parte importante en la agenda de los hacedores de política pública, los empresarios, los académicos, los organismos ...

    • Base de datos PlosOne-EI-OCB-Lidership-O 

      Santa Florez, Ricardo Alberto (2023-02-02)
      Base de datos para en formato SPSS para el artículo de la revista científica Plos One titulado: The impact of emotional intelligence on operational effectiveness: The mediating role of organizational citizenship behavior ...

    • Base de datos PlosOne-Risk-Vulnerability-Resilianc 

      Tegethoff, Thomas (2022-12-12)
      Base de datos para el artículo SUPPLY CHAIN RESILIENCE IN THE COLOMBIAN DEFENSE SECTOR BEFORE AND DURING THE COVID-19 PANDEMIC: A COMPARATIVE STUDY

    • Base de datos Data_AddTe 

      Tegethoff, Thomas (2022-11-30)
      Base de datos para el artículo Strategy and additive technologies: the key to fister innovation, outsourcing and operational effectiveness?

    • Punto de partida estado de cuentas y nueve propuestas para el buen gobierno de Bogotá 

      Luna, David; Behrentz, Eduardo (Colegio de Estudios Superiores de Administración - CESA, 2011)
      Los problemas de gobernabilidad y de limitación de capacidad institucional que Bogotá ha padecido durante los últimos años han generado uno de los más grandes desafíos que la ciudad haya enfrentado en su historia reciente. ...

    • Reflexiones de grandes líderes para los graduandos CESA 2015 - 2021 

      Bradford Sicard, Henry Joseph (compilador); Cano, Carlos Gustavo; Calderón, Laura; Cortés, José Alejandro; Macias, Jaime; Hoyos, Jorge; Posada, Juan Emilio; Morales, Víctor; Fonseca, Juan Fernando; Rotter, Pablo (2021)
      Presenta los oradores de estudio correspondiente a las ceremonias de grado de los años 2015 a 2021 del Colegio de Estudios Superiores de Administración CESA. Los autores, ilustres y respetables personalidades brindaron a ...

    • Confianza en Colombia: reflexiones esperanzadoras y optimistas 

      Bradford Sicard, Henry Joseph (Colegio de Estudios Superiores de Administración - CESA, 2021)
      Confianza en Colombia comprende una retrospectiva de artículos escritos por Henry Bradford en medios tales como Portafolio, El Nuevo Siglo, La República, Revista Semana y La Nota Económica. Se compone de seis temas de ...

    • La urgencia para comprar impulsivamente en tiendas de ventas agrupadas online - OGB 

      Casañas Chávez, María Isabel; Peña García, Nathalie; Rodríguez Orejuela, Augusto (Colegio de Estudios Superiores de Administración - CESA, 2020)
      El comercio electrónico ha abierto el camino para que empresas, principalmente PYMES, amplíen su mercado más allá de la esfera geo­gráfica en la que tienen presencia. Portales de compra agrupada se convierten así en un ...

    • Protocolos de familia: su relevancia como mecanismo de gobierno familiar y empresarial 

      Guzmán Vásquez, Alexander; Trujillo Dávila, María Andrea
      Este libro constituye un documento relevante para las empresas familiares y sus grupos de interés pues analiza específicamente los protocolos de familia como mecanismo de gobierno corporativo y familiar. Inicialmente se ...