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La adopción de las tiendas electrónicas en una economía emergente: una aplicación del TAM
(2018)
La presente investigación explora los factores que influyen en la adopción de la compra electrónica de los consumidores colombianos, desde la perspectiva de la aceptación de sistemas de información para realizar intercambios ...
Trajectories of innovation : a new approach to studying innovation performance
(Elsevier Inc., 2020-07)
Innovation can be a strategy for firms to achieve performance objectives. This specific use of innovation, particularly in technology, has aroused the interest of academics to understand the processes of introducing ...
What type of client do you need? The brand value co-creation in the banking sector
(Frontiers Research Foundation, 2022-09-06)
Service-dominant logic established that for the success of service industries, it is vital to acknowledge the customer as an active agent in the commercial ecosystem. To carry it out, the consumer must participate in value ...
Co-creation of value and customer experience : an application in online banking
(MDPI AG, 2021-09-21)
The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service ...
La urgencia para comprar impulsivamente en tiendas de ventas agrupadas online - OGB
(Colegio de Estudios Superiores de Administración - CESA, 2020)
El comercio electrónico ha abierto el camino para que empresas, principalmente PYMES, amplíen su mercado más allá de la esfera geográfica en la que tienen presencia. Portales de compra agrupada se convierten así en un ...
Deterioration of the subjective financial well-being during the coronavirus pandemic: a latent transition analysis
(Emerald insight, 2023-05-30)
The authors seek (1) to identify the profiles of subjective financial well-being (SFWB) of bank customers before and during the coronavirus disease 2019 (COVID-19) pandemic, (2) to analyze the transition to profiles of ...
Deterioration of the subjective financial well-being during the coronavirus pandemic : a latent transition analysis
(Emerald Publishing Limited, 2023-08-24)
Purpose
The authors seek (1) to identify the profiles of subjective financial well-being (SFWB) of bank customers before and during the coronavirus disease 2019 (COVID-19) pandemic, (2) to analyze the transition to profiles ...
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
(California State University, Long Beach. College of Business, 2018-11)
This article’s objective is to explore the differences between online shopping behavior in two different markets by explaining the attitudinal and behavioral loyalty of consumers. The proposed model identifies the antecedents ...
Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth Intention
(Elsevier BV, 2019-06-10)
The study of customer experience has gained substantial importance in the consumer behavior field because of how it impacts the development of long-term relationships with customers. The next frontier of customer experience ...
Purchase intention and purchase behavior online : a cross-cultural approach
(Elsevier Ltd, 2020-06-24)
This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing ...