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dc.contributor.advisorEcheverri Cañas, Lina Maríaspa
dc.contributor.authorTovar Rojas, Félixspa
dc.contributor.authorBaena Rojas, Jaimespa
dc.contributor.authorOrdóñez Fernández, Juanitaspa
dc.coverage.temporalEnero - Junio 2009spa
dc.date.accessioned2021-01-01T20:40:02Z
dc.date.available2021-01-01T20:40:02Z
dc.date.created2009-06
dc.date.issued2009-06
dc.identifier.urihttp://hdl.handle.net/10726/3507
dc.description.abstractThis thesis project was brought to life with anopportunity given to this group by a company marketing game called Brandstorm L‟Oreal 2008.Attracting over 15,000 students since its launch, reaching out to more than 270 schools, embracing 40 different countries last year, and growing more each year... L‟Oréal Brandstorm is an international marketing game. It is a game which touches upon the core of the art of marketing, allowing students throughout the world to put themselves in the place of a L‟Oréal brand manager and giving them the chance to innovate one of L'Oréal's existing international brands. Students use their marketing knowledge and creativity to develop an international brand strategy, design new packaging and develop a real communication campaign with a world famous advertising agencyspa
dc.description.tableofcontentsGeneral presentation of the Project. Theoretical framework of the Project. Mehtodology. Results. Conclusions. Recomendaciones and thanks. Bibliography. Annexs. List of figures. List of tables. List of graphs.spa
dc.format.extent191 páginasspa
dc.format.mimetypeapplication/pdfeng
dc.language.isoeng
dc.subject.ddc658.83 Mercadeo - Administraciónspa
dc.titleDevelopment of a complementary line for vichy's capital soleil offerspa
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.subject.lembMercadeo - Administraciónspa
dc.subject.lembAnálisis de mercadeospa
dc.subject.lembComportamiento del consumidorspa
dc.subject.lembArtículos de tocadorspa
dc.subject.lembCosméticosspa
dc.subject.lembSegmentación (Mercadeo)spa
dc.identifier.localADM658.83 / T736d 2009
dc.rights.localAcceso restringidospa
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.description.degreenameAdministrador de Empresasspa
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración - CESAspa
dc.identifier.reponamereponame:Biblioteca Digital - CESAspa
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.description.degreelevelPregradospa
dc.publisher.programPregrado en Administración de Empresasspa
dc.publisher.grantorColegio de Estudios Superiores de Administración - CESAspa
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.description.cesareviewPMP
dc.type.driverinfo:eu-repo/semantics/bachelorThesis*
dc.type.redcolhttp://purl.org/coar/resource_type/c_46ec


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