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Practical intership report : L'oreal brandstorm
dc.contributor.advisor | Gómez, Claudi | spa |
dc.contributor.author | Peláez Acevedo, Santiago | spa |
dc.contributor.author | Behar Piquero, Sebastián | spa |
dc.contributor.author | Monroy Garavito, María Camila | spa |
dc.coverage.temporal | Julio - Diciembre 2009 | spa |
dc.date.accessioned | 2020-12-31T23:37:03Z | |
dc.date.available | 2020-12-31T23:37:03Z | |
dc.date.created | 2009-08 | |
dc.date.issued | 2009-08 | |
dc.identifier.uri | http://hdl.handle.net/10726/3483 | |
dc.description.abstract | This project begins as part of a global contest, called Brandstorm L ́Oreal 2008; proposed by L ́Oreal in order to find new ideas and marketing strategies geared towards young people, for a new line of sun care products. L ́Oreal is looking for an appropriate way to reach both genres between the ages of 13 and 25, adjusting the new products to the needs, desires, and habits of that target group | spa |
dc.description.tableofcontents | Presentation. Theoretical framework. Proposed methodology. Results. Conclusions. Recommendations for Future Works. Bibliography. Attachments. | spa |
dc.format.extent | 83 páginas | spa |
dc.format.mimetype | application/pdf | eng |
dc.language.iso | eng | |
dc.subject | L'oreal | spa |
dc.subject.ddc | 658.575 Productos nuevos | spa |
dc.title | Practical intership report : L'oreal brandstorm | eng |
dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | |
dc.subject.lemb | Mercadeo - Administración | spa |
dc.subject.lemb | Productos nuevos | spa |
dc.subject.lemb | Comportamiento del consumidor | spa |
dc.subject.lemb | Cosméticos | spa |
dc.subject.lemb | Belleza personal | spa |
dc.identifier.local | ADM658.575 / P393p 2009 | |
dc.rights.local | Acceso restringido | spa |
dc.type.version | info:eu-repo/semantics/acceptedVersion | |
dc.description.degreename | Administrador de Empresas | spa |
dc.identifier.instname | instname:Colegio de Estudios Superiores de Administración - CESA | spa |
dc.identifier.reponame | reponame:Biblioteca Digital - CESA | spa |
dc.identifier.repourl | repourl:https://repository.cesa.edu.co/ | |
dc.description.degreelevel | Pregrado | spa |
dc.publisher.program | Pregrado en Administración de Empresas | spa |
dc.publisher.grantor | Colegio de Estudios Superiores de Administración - CESA | spa |
dc.type.local | Tesis/Trabajo de grado - Monografía - Pregrado | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_7a1f | |
dc.description.cesareview | PMP | |
dc.type.driver | info:eu-repo/semantics/bachelorThesis | * |
dc.type.redcol | http://purl.org/coar/resource_type/c_46ec |