ListarArtículos y borradores de administración – Working papers por tema "Social media"
Mostrando ítems 1-3 de 3
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A 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”
(Elsevier BV, 2020-01-28)The convergence of the brick and mortar and online worlds is now more prominent than ever. It is becoming increasingly difficult to operate exclusively in one of these two environments. While physical stores provide retailers ... -
The role of social media in the creation of brand experiences
(Universidad del Valle. Facultad de Ciencias de la Administración, 2018-08-29)La relación entre las redes sociales y la experiencia de marca no se entiende bien todavía a pesar de la importancia estratégica de las plataformas sociales para el marketing. Para resolver este problema, este ... -
Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth Intention
(Elsevier BV, 2019-06-10)The study of customer experience has gained substantial importance in the consumer behavior field because of how it impacts the development of long-term relationships with customers. The next frontier of customer experience ...