Logotipo del repositorio

A 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”

Vista sencilla de ítem
dc.contributor.authorSiqueira Junior, José Ribamarspa
dc.contributor.authorPeña García, Nathaliespa
dc.contributor.authorter Horst, Enriquespa
dc.contributor.authorMolina, Germánspa
dc.contributor.orcidSiqueira Junior, José Ribamar [0000-0001-8210-1742]
dc.contributor.orcidPeña García, Nathalie [0000-0002-6594-5940]
dc.contributor.orcidter Horst, Enrique [0000-0001-5153-1475]
dc.contributor.orcidMolina, Germán [0000-0003-4693-6907]
dc.contributor.scopusSiqueira Junior, José Ribamar [57194709751]
dc.contributor.scopusPeña García, Nathalie [57202849705]
dc.contributor.scopuster Horst, Enrique [25655619900]
dc.contributor.scopusMolina, Germán [15728099800]
dc.date.accessioned2023-06-21T22:23:04Z
dc.date.available2023-06-21T22:23:04Z
dc.date.issued2020-01-28
dc.description.abstractenglishThe convergence of the brick and mortar and online worlds is now more prominent than ever. It is becoming increasingly difficult to operate exclusively in one of these two environments. While physical stores provide retailers with a unique opportunity to deliver unique in-store experiences that can also leverage their online features, online retailers are also establishing a presence in the physical world to supplement the experience offered online. Therefore, understanding how consumers behave in each of these environments and how these behaviors are expressed across both worlds has become increasingly important to marketers managing omnichannel operations. Only by providing a complete experience to the consumer from all possible contact points will retailers be able to achieve their omnichannel goals.eng
dc.description.orcidhttps://orcid.org/0000-0001-8210-1742
dc.description.orcidhttps://orcid.org/0000-0002-6594-5940
dc.description.orcidhttps://orcid.org/0000-0001-5153-1475
dc.description.orcidhttps://orcid.org/0000-0003-4693-6907
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57194709751
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57202849705
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=25655619900
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=15728099800
dc.identifier.doihttps://doi.org/10.1016/j.elerap.2020.100930
dc.identifier.eissn1873-7846
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.issn1567-4223
dc.identifier.reponamereponame:Biblioteca Digital – CESA
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.identifier.urihttp://hdl.handle.net/10726/5079
dc.language.isoeng
dc.publisherElsevier BV
dc.relation.citationvolume40
dc.relation.ispartofjournalElectronic Commerce Research and Applications
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.rights.coarhttp://vocabularies.coar-repositories.org/access_rights/c_16ec/
dc.rights.localAcceso Restringido
dc.subjectBayesian modeling
dc.subjectEvidence-based empirical research
dc.subjectCustomer experience
dc.subjectOmnichannel business model
dc.subjectRetailing
dc.subjectSocial media
dc.subjectP-value paradigm
dc.titleA 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”eng
dc.typearticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coarversionhttp://purl.org/coar/version/c_71e4c1898caa6e32
dc.type.driverinfo:eu-repo/semantics/article
dc.type.redcolhttp://purl.org/redcol/resource_type/ART
dc.type.versioninfo:eu-repo/semantics/acceptedVersion

Archivos

Colecciones

Artículos y borradores de administración – Working papers