A 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”
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Siqueira Junior, José Ribamar
Peña García, Nathalie
ter Horst, Enrique
Molina, Germán
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Elsevier BV
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Bayesian modeling, Evidence-based empirical research, Customer experience, Omnichannel business model, Retailing, Social media, P-value paradigm