The effect of CSR beliefs among bank customers during difficult economic times
| dc.contributor.author | Peña García, Nathalie | |
| dc.contributor.author | Losada Otálora, Mauricio | |
| dc.contributor.author | Ter Horst, Enrique Alejandro | |
| dc.contributor.orcid | Peña García, Nathalie [0000-0002-6594-5940] | |
| dc.contributor.orcid | Losada Otálora, Mauricio [0000-0002-1791-9086] | |
| dc.contributor.orcid | Ter Horst, Enrique Alejandro [0000-0001-5153-1475] | |
| dc.contributor.scopus | Peña García, Nathalie [57202849705] | |
| dc.contributor.scopus | Losada Otálora, Mauricio [55695829400] | |
| dc.contributor.scopus | Ter Horst, Enrique Alejandro [25655619900] | |
| dc.date.accessioned | 2026-01-07T20:22:13Z | |
| dc.date.issued | 2025-03-20 | |
| dc.description.abstract | Objetivo: Este estudio investiga cómo perciben los clientes las iniciativas de responsabilidad social corporativa (RSC) de los bancos durante tiempos de crisis, en particular tras la pandemia de COVID-19. Se centra en la autenticidad y la alineación de las acciones de RSE con los valores del cliente y examina cómo estas percepciones influyen en la confianza, el compromiso y las actitudes hacia los bancos. | spa |
| dc.description.abstractenglish | Purpose: This study investigates how customers perceive corporate social responsibility (CSR) efforts by banks during times of crisis, particularly following the COVID-19 pandemic. It focuses on the authenticity and alignment of CSR actions with customer values and examines how these perceptions influence trust, commitment, and attitudes toward banks. | eng |
| dc.description.orcid | https://orcid.org/0000-0002-6594-5940 | |
| dc.description.orcid | https://orcid.org/0000-0002-1791-9086 | |
| dc.description.orcid | https://orcid.org/0000-0001-5153-1475 | |
| dc.description.scopus | https://www.scopus.com/authid/detail.uri?authorId=57202849705 | |
| dc.description.scopus | https://www.scopus.com/authid/detail.uri?authorId=55695829400 | |
| dc.description.scopus | https://www.scopus.com/authid/detail.uri?authorId=25655619900 | |
| dc.identifier.doi | https://doi.org/10.3389/fcomm.2025.1538309 | |
| dc.identifier.issn | 2297‑900X | |
| dc.identifier.uri | http://hdl.handle.net/10726/6110 | |
| dc.language.iso | eng | |
| dc.publisher | Frontiers Media S.A. | |
| dc.relation.citationvolume | 10 | |
| dc.relation.ispartofjournal | Frontiers in Communication | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.local | Abierto (Texto Completo) | |
| dc.subject | Corporate Social Responsibility | |
| dc.subject | Consumer Behavior | |
| dc.subject | Banking Communications | |
| dc.subject | Marketing | |
| dc.title | The effect of CSR beliefs among bank customers during difficult economic times | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_2df8fbb1 | |
| dc.type.driver | info:eu-repo/semantics/article | |
| dc.type.redcol | http://purl.org/redcol/resource_type/ART |