ListarPublicaciones e Investigación por tema "Perceived value"

Mostrando ítems 1-2 de 2

    • E-loyalty formation : a cross-cultural comparison of Spain and Colombia 

      Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto (California State University, Long Beach. College of Business, 2018-11)
      This article’s objective is to explore the differences between online shopping behavior in two different markets by explaining the attitudinal and behavioral loyalty of consumers. The proposed model identifies the antecedents ...

    • The Roles of Purchase Intentions and Social Media in Dark Tourism 

      Rivera Eraso, Alvaro; van der Woude, David; Sandoval Escobar, Marithza; Ariza-Salazar, Janitza (Hrcak, 2023-05-08)
      Dark tourism is roughly understood as travelling to places historically associated with death and tragedy. However, the determinants of such a specific type of tourism are not well explored. Therefore, this research aims ...