Listar Publicaciones e Investigación por autor "Siqueira Junior, José Ribamar"
Mostrando ítems 1-6 de 6
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A 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”
Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán (Elsevier BV, 2020-01-28)The convergence of the brick and mortar and online worlds is now more prominent than ever. It is becoming increasingly difficult to operate exclusively in one of these two environments. While physical stores provide retailers ... -
Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
Siqueira Junior, José Ribamar; ter Horst, Enrique; Molina, Germán; Gunn, Laura H.; Reinoso Carvalho, Felipe; Sezen, Burcu; Peña García, Nathalie (Palgrave Macmillan Ltd., 2023-03)The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical behavior of brands in ... -
How previous positive experiences with store brands affect purchase intention in emerging countries : a comparison between Brazil and Colombia
Diallo, Mbaye Fall; Siqueira Junior, José Ribamar (Emerald Publishing Limited, 2017-07-10)Purpose Brand experience is a key factor that helps elucidate why consumers choose a given brand among others. The purpose this paper is to investigate how previous experience with store brands affects store brand purchase ... -
Purchase intention and purchase behavior online : a cross-cultural approach
Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto; Siqueira Junior, José Ribamar (Elsevier Ltd, 2020-06-24)This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing ... -
The role of brand commitment in the retail sector : the relation with open innovation
Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán; Villamil, Monica (MDPI AG, 2021-06-11)Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of ... -
Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth Intention
Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán (Elsevier BV, 2019-06-10)The study of customer experience has gained substantial importance in the consumer behavior field because of how it impacts the development of long-term relationships with customers. The next frontier of customer experience ...