Listar Publicaciones e Investigación por autor "Gil Saura, Irene"

Mostrando ítems 1-3 de 3

    • E-loyalty formation : a cross-cultural comparison of Spain and Colombia 

      Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto (California State University, Long Beach. College of Business, 2018-11)
      This article’s objective is to explore the differences between online shopping behavior in two different markets by explaining the attitudinal and behavioral loyalty of consumers. The proposed model identifies the antecedents ...

    • Emotion and reason : the moderating effect of gender in online shopping behavior 

      Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto (Universidad Nacional de Colombia. Facultad de Ciencias Económicas. Escuela de Administración y Contaduría Pública, 2018)
      A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha ...

    • Purchase intention and purchase behavior online : a cross-cultural approach 

      Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto; Siqueira Junior, José Ribamar (Elsevier Ltd, 2020-06-24)
      This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing ...