Listar Publicaciones e Investigación por autor "Juliao Rossi, Jorge"

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    • Co-creation of value and customer experience : an application in online banking 

      Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge; Rodríguez Orejuela, Hector Augusto (MDPI AG, 2021-09-21)
      The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service ...

    • Trajectories of innovation : a new approach to studying innovation performance 

      Juliao Rossi, Jorge; Forero Pineda, Clemente; Losada Otálora, Mauricio; Peña García, Nathalie (Elsevier Inc., 2020-07)
      Innovation can be a strategy for firms to achieve performance objectives. This specific use of innovation, particularly in technology, has aroused the interest of academics to understand the processes of introducing ...

    • What type of client do you need? The brand value co-creation in the banking sector 

      Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge (Frontiers Research Foundation, 2022-09-06)
      Service-dominant logic established that for the success of service industries, it is vital to acknowledge the customer as an active agent in the commercial ecosystem. To carry it out, the consumer must participate in value ...