Listar Publicaciones e Investigación por autor "Villamil, Monica"
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The role of brand commitment in the retail sector : the relation with open innovation
Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán; Villamil, Monica (MDPI AG, 2021-06-11)Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of ...