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Resources integrators in social media : an analysis of value cocreation

dc.contributor.authorLosada Otálora, Mauricio
dc.contributor.authorPeña García, Nathalie
dc.contributor.authorJuliao Rossi, Jorge Luis
dc.date.accessioned2025-02-25T20:43:31Z
dc.date.available2025-02-25T20:43:31Z
dc.date.issued2024-10-29
dc.identifier.urihttp://hdl.handle.net/10726/5780
dc.language.isoeng
dc.publisherEmerald Publishing Limited
dc.subjectValue cocreation
dc.subjectCocreation
dc.subjectRetail banking industry
dc.subjectResource integrators
dc.subjectSocial media
dc.titleResources integrators in social media : an analysis of value cocreationeng
dc.typearticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.identifier.localArt007
dc.rights.localAcceso Restringido
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.reponamereponame:Biblioteca Digital – CESA
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.description.abstractenglishPurpose This study aims to identify the groups of value cocreators in the context of social media in the retail banking industry and resources that predict customer membership among different groups of value cocreators. Design/methodology/approach This study reviewed the literature and developed measurement instruments for the constructs of interest. Data were collected from 406 customers in an emerging market in 2019 and analyzed using latent profile analysis. Findings This study identified three profiles of value cocreators on social media based on the actual practices of resource integration that enliven value cocreation. Second, this study explains the differences in the performance of resource integration practices to cocreate by the types of resources that customers integrate into social media. Third, this study fills the need for knowledge of value cocreation in different contexts and industries (e.g. banks). Originality/value This study analytically relates a set of resources to the variety and intensity of the value cocreation practices adopted by bank customers in interactive environments. The emphasis on how value cocreation practices in online environments combined with customer resources (e.g., a person-centered approach) allows to identify unique profiles of value cocreators on social media. The findings inform managers of the profiles of cocreators, which customers are more attractive as value cocreators on social media, and which resources managers should help customers develop to increase cocreation on social media.eng
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.relation.citationvolume36
dc.relation.citationissue6
dc.relation.citationstartpage816
dc.relation.citationendpage845
dc.contributor.orcidLosada Otálora, Mauricio [0000-0002-1791-9086]
dc.contributor.orcidPeña García, Nathalie [0000-0002-6594-5940]
dc.contributor.orcidJuliao Rossi, Jorge Luis [0000-0002-0711-8576]
dc.type.driverinfo:eu-repo/semantics/article
dc.type.redcolhttp://purl.org/redcol/resource_type/ART
dc.type.coarversionhttp://purl.org/coar/version/c_71e4c1898caa6e32
dc.contributor.scopusLosada Otálora, Mauricio [55695829400]
dc.contributor.scopusPeña García, Nathalie [57202849705]
dc.contributor.scopusJuliao Rossi, Jorge Luis [57190065210]
dc.description.orcidhttps://orcid.org/0000-0002-1791-9086
dc.description.orcidhttps://orcid.org/0000-0002-6594-5940
dc.description.orcidhttps://orcid.org/0000-0002-0711-8576
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=55695829400
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57202849705
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57190065210
dc.relation.ispartofjournalEuropean Business Review
dc.identifier.doihttps://doi-org.cvirtual.cesa.edu.co/10.1108/EBR-01-2022-0005


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