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A 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”

dc.contributor.authorSiqueira Junior, José Ribamarspa
dc.contributor.authorPeña García, Nathaliespa
dc.contributor.authorter Horst, Enriquespa
dc.contributor.authorMolina, Germánspa
dc.date.accessioned2023-06-21T22:23:04Z
dc.date.available2023-06-21T22:23:04Z
dc.date.issued2020-01-28
dc.identifier.issn1567-4223
dc.identifier.urihttp://hdl.handle.net/10726/5079
dc.language.isoeng
dc.publisherElsevier BV
dc.subjectBayesian modeling
dc.subjectEvidence-based empirical research
dc.subjectCustomer experience
dc.subjectOmnichannel business model
dc.subjectRetailing
dc.subjectSocial media
dc.subjectP-value paradigm
dc.titleA 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”eng
dc.typearticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.rights.localAcceso Restringido
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.reponamereponame:Biblioteca Digital – CESA
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.description.abstractenglishThe convergence of the brick and mortar and online worlds is now more prominent than ever. It is becoming increasingly difficult to operate exclusively in one of these two environments. While physical stores provide retailers with a unique opportunity to deliver unique in-store experiences that can also leverage their online features, online retailers are also establishing a presence in the physical world to supplement the experience offered online. Therefore, understanding how consumers behave in each of these environments and how these behaviors are expressed across both worlds has become increasingly important to marketers managing omnichannel operations. Only by providing a complete experience to the consumer from all possible contact points will retailers be able to achieve their omnichannel goals.eng
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.relation.citationvolume40
dc.contributor.orcidSiqueira Junior, José Ribamar [0000-0001-8210-1742]
dc.contributor.orcidPeña García, Nathalie [0000-0002-6594-5940]
dc.contributor.orcidter Horst, Enrique [0000-0001-5153-1475]
dc.contributor.orcidMolina, Germán [0000-0003-4693-6907]
dc.type.driverinfo:eu-repo/semantics/article
dc.type.redcolhttp://purl.org/redcol/resource_type/ART
dc.type.coarversionhttp://purl.org/coar/version/c_71e4c1898caa6e32
dc.contributor.scopusSiqueira Junior, José Ribamar [57194709751]
dc.contributor.scopusPeña García, Nathalie [57202849705]
dc.contributor.scopuster Horst, Enrique [25655619900]
dc.contributor.scopusMolina, Germán [15728099800]
dc.description.orcidhttps://orcid.org/0000-0001-8210-1742
dc.description.orcidhttps://orcid.org/0000-0002-6594-5940
dc.description.orcidhttps://orcid.org/0000-0001-5153-1475
dc.description.orcidhttps://orcid.org/0000-0003-4693-6907
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57194709751
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57202849705
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=25655619900
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=15728099800
dc.identifier.eissn1873-7846
dc.relation.ispartofjournalElectronic Commerce Research and Applications
dc.identifier.doihttps://doi.org/10.1016/j.elerap.2020.100930
dc.rights.coarhttp://vocabularies.coar-repositories.org/access_rights/c_16ec/


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