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The consistency of trust-sales relationship in Latin American e-commerce

dc.contributor.authorCorrea Nuñez, Juan Carlosspa
dc.contributor.authorLaverde Rojas, Henryspa
dc.contributor.authorMartínez, Camilo A.spa
dc.contributor.authorCamargo, Oscar Javierspa
dc.contributor.authorRojas Matute, Gustavospa
dc.contributor.authorSandoval Escobar, Marithzaspa
dc.date.accessioned2023-06-21T22:22:58Z
dc.date.available2023-06-21T22:22:58Z
dc.date.issued2022
dc.identifier.issn1533-2861
dc.identifier.urihttp://hdl.handle.net/10726/5036
dc.language.isoeng
dc.publisherRoutledge
dc.titleThe consistency of trust-sales relationship in Latin American e-commerceeng
dc.typearticle
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.rights.localAcceso Restringido
dc.type.versioninfo:eu-repo/semantics/acceptedVersion
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.reponamereponame:Biblioteca Digital – CESA
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.description.abstractenglishCustomer’s trust in vendors’ reputation is a key factor that facilitates economic transactions in e-commerce platforms. Although the trust-sales relationship is assumed robust and consistent, its empirical evidence remains neglected for Latin American countries. This work aims to provide a data-driven comprehensive framework for extracting valuable knowledge from public data available in the leading Latin American e-commerce platform with commercial operations in 18 countries. Only Argentina, Brasil, Chile, Colombia, Ecuador, Mexico, Uruguay, and Venezuela showed the highest trust indexes among all nations analyzed. The trust-sales relationship was statistically inconsistent across nations but worked as the most important predictor of sales, followed by purchase intention and price.eng
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.relation.citationvolume21
dc.relation.citationissue4
dc.relation.citationstartpage476
dc.relation.citationendpage496
dc.contributor.orcidCorrea Nuñez, Juan Carlos [0000-0002-0301-5641]
dc.contributor.orcidLaverde Rojas, Henry [0000-0002-6112-5259]
dc.contributor.orcidSandoval Escobar, Marithza [0000-0003-1938-0675]
dc.type.driverinfo:eu-repo/semantics/article
dc.type.redcolhttp://purl.org/redcol/resource_type/ART
dc.type.coarversionhttp://purl.org/coar/version/c_71e4c1898caa6e32
dc.contributor.scopusCorrea Nuñez, Juan Carlos [57190250874]
dc.contributor.scopusLaverde Rojas, Henry [57221974585]
dc.contributor.scopusMartínez, Camilo A. [57219816151]
dc.contributor.scopusCamargo, Oscar Javier [57219815096]
dc.contributor.scopusRojas Matute, Gustavo [57219807797]
dc.contributor.scopusSandoval Escobar, Marithza [35621650400]
dc.description.orcidhttps://orcid.org/0000-0002-0301-5641
dc.description.orcidhttps://orcid.org/0000-0002-6112-5259
dc.description.orcidhttps://orcid.org/0000-0003-1938-0675
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57190250874
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57221974585
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57219816151
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57219815096
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57219807797
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=35621650400
dc.identifier.eissn1533-287X
dc.relation.ispartofjournalJournal of Internet Commerce
dc.identifier.doihttps://doi.org/10.1080/15332861.2021.1975426
dc.subject.proposalE-Commerce
dc.subject.proposalTrust
dc.subject.proposalSales
dc.subject.proposalLatin-America
dc.subject.proposalWeb mining
dc.rights.coarhttp://vocabularies.coar-repositories.org/access_rights/c_16ec/


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