Buscar
Mostrando ítems 1-1 de 1
Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
(Palgrave Macmillan Ltd., 2023-03)
The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical behavior of brands in ...