Purchase intention and purchase behavior online : a cross-cultural approach

Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto; Siqueira Junior, José Ribamar

doi:https://doi.org/10.1016/j.heliyon.2020.e04284

dc.contributor.author	Peña García, Nathalie	spa
dc.contributor.author	Gil Saura, Irene	spa
dc.contributor.author	Rodríguez Orejuela, Hector Augusto	spa
dc.contributor.author	Siqueira Junior, José Ribamar	spa
dc.date.accessioned	2023-06-21T22:23:03Z
dc.date.available	2023-06-21T22:23:03Z
dc.date.issued	2020-06-24
dc.identifier.uri	http://hdl.handle.net/10726/5072
dc.language.iso	eng
dc.publisher	Elsevier Ltd
dc.title	Purchase intention and purchase behavior online : a cross-cultural approach	eng
dc.type	article
dc.rights.accessrights	info:eu-repo/semantics/openAccess
dc.rights.local	Abierto (Texto Completo)
dc.type.version	info:eu-repo/semantics/acceptedVersion
dc.identifier.instname	instname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.reponame	reponame:Biblioteca Digital – CESA
dc.identifier.repourl	repourl:https://repository.cesa.edu.co/
dc.description.abstractenglish	This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting relationships in a cross-cultural environment. The proposed model is tested from quantitative research with a sample of 584 online consumers in Colombia and Spain. The following statistical analyses were conducted: CFA, structural equations, measurement instrument invariance, and multi-group analysis with EQS 6.3 software. The study reveals that self-efficacy in online stores is a key factor in adopting electronic commerce above the cultures studied. Also, there is significant evidence that proves the moderating effect of national culture on several relationships of the model proposed. Results highlight the importance of national culture to understand impulsive buying behavior. The article presents several considerations toward the main elements to generate online purchase intention among consumers in an emerging country and finds substantial differences with consumers in a developed country. Practical implications are made for companies to adopt online channels and expand internationally.	eng
dc.type.coar	http://purl.org/coar/resource_type/c_2df8fbb1
dc.relation.citationvolume	6
dc.relation.citationissue	6
dc.contributor.orcid	Peña García, Nathalie [0000-0002-6594-5940]
dc.contributor.orcid	Gil Saura, Irene [0000-0002-5758-0806]
dc.contributor.orcid	Rodríguez Orejuela, Hector Augusto [0000-0003-2865-1748]
dc.contributor.orcid	Siqueira Junior, José Ribamar [0000-0001-8210-1742]
dc.type.driver	info:eu-repo/semantics/article
dc.type.redcol	http://purl.org/redcol/resource_type/ART
dc.type.coarversion	http://purl.org/coar/version/c_71e4c1898caa6e32
dc.contributor.scopus	Peña García, Nathalie [57202849705]
dc.contributor.scopus	Gil Saura, Irene [26430896600]
dc.contributor.scopus	Rodríguez Orejuela, Hector Augusto [35739088000]
dc.contributor.scopus	Siqueira Junior, José Ribamar [57217310396]
dc.description.orcid	https://orcid.org/0000-0002-6594-5940
dc.description.orcid	https://orcid.org/0000-0002-5758-0806
dc.description.orcid	https://orcid.org/0000-0003-2865-1748
dc.description.orcid	https://orcid.org/0000-0001-8210-1742
dc.description.scopus	https://www.scopus.com/authid/detail.uri?authorId=57202849705
dc.description.scopus	https://www.scopus.com/authid/detail.uri?authorId=26430896600
dc.description.scopus	https://www.scopus.com/authid/detail.uri?authorId=35739088000
dc.description.scopus	https://www.scopus.com/authid/detail.uri?authorId=57217310396
dc.identifier.eissn	2405-8440
dc.relation.ispartofjournal	Heliyon
dc.identifier.doi	https://doi.org/10.1016/j.heliyon.2020.e04284
dc.subject.proposal	Online purchase intention
dc.subject.proposal	Purchase behavior
dc.subject.proposal	Cross-cultural study
dc.subject.proposal	Colombia
dc.subject.proposal	Spain
dc.subject.proposal	Technology management
dc.subject.proposal	Technology adoption
dc.subject.proposal	Marketing
dc.subject.proposal	Consumer attitude
dc.subject.proposal	Decision analysis
dc.subject.proposal	Business
dc.rights.coar	http://purl.org/coar/access_right/c_abf2

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