Browsing Publicaciones e Investigación by Author "Peña García, Nathalie"
Now showing items 1-17 of 17
-
A 2020 perspective on “Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth intention”
Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán (Elsevier BV, 2020-01-28)The convergence of the brick and mortar and online worlds is now more prominent than ever. It is becoming increasingly difficult to operate exclusively in one of these two environments. While physical stores provide retailers ... -
Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country
Siqueira Junior, José Ribamar; ter Horst, Enrique; Molina, Germán; Gunn, Laura H.; Reinoso Carvalho, Felipe; Sezen, Burcu; Peña García, Nathalie (Palgrave Macmillan Ltd., 2023-03)The purpose of this study is to determine how consumer perceptions of brand ethical behavior can affect their commitment to brands during turbulent times. A study of the effects of perceived ethical behavior of brands in ... -
Co-creation of value and customer experience : an application in online banking
Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge; Rodríguez Orejuela, Hector Augusto (MDPI AG, 2021-09-21)The need for the banking sector to digitize its services to improve the efficiency of its processes has motivated a wave of research among academics and professionals. One of the most important themes emerging in e-service ... -
Deterioration of the subjective financial well-being during the coronavirus pandemic : a latent transition analysis
Losada Otálora, Mauricio; Peña García, Nathalie; Juliao Rossi, Jorge (Emerald Publishing Limited, 2023-08-24)Purpose The authors seek (1) to identify the profiles of subjective financial well-being (SFWB) of bank customers before and during the coronavirus disease 2019 (COVID-19) pandemic, (2) to analyze the transition to profiles ... -
Deterioration of the subjective financial well-being during the coronavirus pandemic: a latent transition analysis
Losada Otálora, Mauricio; Peña García, Nathalie; Juliao-Rossi, Jorge Luis (Emerald insight, 2023-05-30)The authors seek (1) to identify the profiles of subjective financial well-being (SFWB) of bank customers before and during the coronavirus disease 2019 (COVID-19) pandemic, (2) to analyze the transition to profiles of ... -
E-loyalty formation : a cross-cultural comparison of Spain and Colombia
Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto (California State University, Long Beach. College of Business, 2018-11)This article’s objective is to explore the differences between online shopping behavior in two different markets by explaining the attitudinal and behavioral loyalty of consumers. The proposed model identifies the antecedents ... -
Emotion and reason : the moderating effect of gender in online shopping behavior
Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto (Universidad Nacional de Colombia. Facultad de Ciencias Económicas. Escuela de Administración y Contaduría Pública, 2018)A pesar de la evidencia existente en torno a las diferencias entre mujeres y hombres en los procesos de toma de decisiones, así como en la adopción de la tecnología, la investigación llevada a cabo hasta la fecha no ha ... -
Interpersonal conflict at work and knowledge hiding in service organizations : the mediator role of employee well-being
Losada Otálora, Mauricio; Peña García, Nathalie; Sánchez, Iván Darío (Emerald Publishing Limited, 2020-11-30)Purpose This paper aims to explore the effects of interpersonal conflicts in the social workplace on various rationalized, knowledge-hiding behaviors in service organizations. This research also examines employee well-being ... -
La adopción de las tiendas electrónicas en una economía emergente: una aplicación del TAM
Peña García , Nathalie; Charfuelán Aguirre , Melissa; Rodríguez Orejuela, Augusto (2018)La presente investigación explora los factores que influyen en la adopción de la compra electrónica de los consumidores colombianos, desde la perspectiva de la aceptación de sistemas de información para realizar intercambios ... -
Purchase intention and purchase behavior online : a cross-cultural approach
Peña García, Nathalie; Gil Saura, Irene; Rodríguez Orejuela, Hector Augusto; Siqueira Junior, José Ribamar (Elsevier Ltd, 2020-06-24)This article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing ... -
Recommend or not : is generation the key? A perspective from the SOR paradigm for online stores in Colombia
Peña García, Nathalie; van der Woude, David; Rodríguez Orejuela, Hector Augusto (MDPI AG, 2020)Word-of-mouth behavior is one of the most effective marketing communications. Despite not being able to be controlled by the company, it can be influenced. Its importance lies in its effectiveness in repeat sales and ... -
The role of brand commitment in the retail sector : the relation with open innovation
Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán; Villamil, Monica (MDPI AG, 2021-06-11)Firm–employee relationships are a prerequisite for customer–firm relationships and, consequently, to organizational success. The development of such relationships can be particularly challenging for retailers because of ... -
Spreading the word : how customer experience in a traditional retail setting influences consumer traditional and electronic word-of-mouth Intention
Siqueira Junior, José Ribamar; Peña García, Nathalie; ter Horst, Enrique; Molina, Germán (Elsevier BV, 2019-06-10)The study of customer experience has gained substantial importance in the consumer behavior field because of how it impacts the development of long-term relationships with customers. The next frontier of customer experience ... -
Trajectories of innovation : a new approach to studying innovation performance
Juliao Rossi, Jorge; Forero Pineda, Clemente; Losada Otálora, Mauricio; Peña García, Nathalie (Elsevier Inc., 2020-07)Innovation can be a strategy for firms to achieve performance objectives. This specific use of innovation, particularly in technology, has aroused the interest of academics to understand the processes of introducing ... -
Understanding the feature space and decision boundaries of commercial WAFs using maximum entropy in the mean
Gzyl, Henryk; ter Horst, Enrique; Peña García, Nathalie; Torres, Andres (MDPI, 2023-10-24)The security of a network requires the correct identification and characterization of the attacks through its ports. This involves the follow-up of all the requests for access to the networks by all kinds of users. We ... -
La urgencia para comprar impulsivamente en tiendas de ventas agrupadas online - OGB
Casañas Chávez, María Isabel; Peña García, Nathalie; Rodríguez Orejuela, Augusto (Colegio de Estudios Superiores de Administración - CESA, 2020)El comercio electrónico ha abierto el camino para que empresas, principalmente PYMES, amplíen su mercado más allá de la esfera geográfica en la que tienen presencia. Portales de compra agrupada se convierten así en un ... -
What type of client do you need? The brand value co-creation in the banking sector
Peña García, Nathalie; Losada Otálora, Mauricio; Juliao Rossi, Jorge (Frontiers Research Foundation, 2022-09-06)Service-dominant logic established that for the success of service industries, it is vital to acknowledge the customer as an active agent in the commercial ecosystem. To carry it out, the consumer must participate in value ...