Estrategias de endomarketing para mejorar la seguridad vial y bienestar de los conductores de carga.
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Abstract
El transporte de carga en Colombia enfrenta riesgos por microsueños en conductores debido a largas jornadas. Este estudio propone estrategias de Endomarketing y monitoreo de fatiga para mejorar seguridad, reducir incidentes y fomentar el bienestar en Estelar Express.
Abstract
The cargo transport sector in Colombia faces challenges with road safety due to microsleeps caused by long working hours. This study proposes Endomarketing strategies and fatigue monitoring to reduce incidents, improve driver health, and enhance safety at Estelar Express.
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