Creando valor: recomendaciones empresariales para el desarrollo sostenible del sector cultural y artístico en Colombia
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Abstract
La investigación explora oportunidades y desafíos que enfrentan las micro y pequeñas empresas culturales en Colombia, a través del análisis de entrevistas a expertos y gerentes del sector, generando recomendaciones empresariales sostenibles e innovadoras para fortalecer la gestión de recursos humanos, financiamiento, liderazgo, mercadeo, política pública y alianzas estratégicas que garanticen la competitividad a largo plazo del sector cultural y artístico.
Abstract
The research explores the opportunities and challenges faced by micro and small cultural enterprises in Colombia. By analyzing interviews with experts and managers in the sector, it generates sustainable and innovative business recommendations to strengthen the management of human resources, financing, leadership, marketing, public policy, and strategic alliances, ensuring the long-term competitiveness of the cultural and artistic sector.
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