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¿Cómo influyen las experiencias de juego tempranas, en la compra de marcas de automóviles de lujo en la adultez de los bogotanos?
dc.contributor.advisor | van der Woude, David | |
dc.contributor.author | Gaitán Lucena, Juan José | |
dc.contributor.author | Guzmán Bohórquez, Andrés Felipe | |
dc.coverage.spatial | Bogotá, D.C. - Colombia | spa |
dc.date.accessioned | 2022-06-30T22:05:49Z | |
dc.date.available | 2022-06-30T22:05:49Z | |
dc.date.created | 2022-06 | |
dc.identifier.uri | http://hdl.handle.net/10726/4512 | |
dc.description.abstract | El presente estudio es una herramienta útil para aquellas empresas de productos de lujo que busquen construir o mejorar su relación con sus consumidores, pues a través del poder que tiene el cobranding, capitalizarán el potencial que tienen sus marcas y enamorarán a sus consumidores desde etapas tempranas de su vida, lo que sin duda aportará significativamente a la construcción de una relación leal, dinámica y perdurable. | spa |
dc.description.tableofcontents | Introducción ; Desarrollo ; Marco teórico ; Metodología ; Conclusiones de la investigación ; Limitaciones e implicaciones del trabajo ; Referencias | spa |
dc.format.extent | 146 páginas | spa |
dc.format.mimetype | application/pdf | spa |
dc.language.iso | spa | |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
dc.subject | Cobranding | spa |
dc.subject | Lujo | spa |
dc.subject | Niños como consumidores | spa |
dc.subject | Decisiones de consumo | spa |
dc.subject | Experiencias tempranas | spa |
dc.subject | Brand love | spa |
dc.subject | Industria automotriz | spa |
dc.subject.ddc | 658.834 Investigación del consumidor | spa |
dc.title | ¿Cómo influyen las experiencias de juego tempranas, en la compra de marcas de automóviles de lujo en la adultez de los bogotanos? | spa |
dc.rights.accessrights | info:eu-repo/semantics/openAccess | spa |
dc.identifier.local | MDM / G144 2022 | spa |
dc.rights.local | Abierto (Texto Completo) | spa |
dc.type.version | info:eu-repo/semantics/acceptedVersion | |
dc.description.degreename | Magíster en Dirección de Marketing, CESA. | spa |
dc.identifier.instname | instname:Colegio de Estudio Superiores de Administración (CESA) | spa |
dc.identifier.reponame | reponame:Biblioteca Digital - CESA | spa |
dc.identifier.repourl | repourl:https://repository.cesa.edu.co | |
dc.rights.creativecommons | Attribution-NonCommercial-NoDerivatives 4.0 International | |
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dc.description.degreelevel | Maestría | |
dc.publisher.program | Maestría en Dirección de Marketing - MDM | spa |
dc.publisher.grantor | Colegio de Estudios Superiores de Administración - CESA | |
dc.type.local | Tesis/Trabajo de grado - Monografía – Maestría | spa |
dc.type.coar | http://purl.org/coar/resource_type/c_bdcc | |
dc.contributor.orcid | van der Woude, David [0000-0003-1682-9481] | |
dc.subject.armarc | Automóviles | spa |
dc.subject.armarc | Preferencias de los consumidores | spa |
dc.subject.armarc | Comportamiento del consumidor | spa |
dc.subject.armarc | Lujo | spa |
dc.subject.armarc | Poder de compra | spa |
dc.type.driver | info:eu-repo/semantics/masterThesis | |
dc.type.redcol | http://purl.org/redcol/resource_type/TM | |
dc.type.coarversion | http://purl.org/coar/version/c_ab4af688f83e57aa | |
dc.contributor.scopus | van der Woude, David [57204114134] |