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Can an advertising character transfer values to children to children : If so, which values are transmitted? : 2009

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dc.contributor.advisorDamay, Coraliespa
dc.contributor.authorSalamanca Chaves, Dianaspa
dc.date.accessioned2022-10-07T21:39:59Z
dc.date.available2022-10-07T21:39:59Z
dc.date.issued2010-04
dc.description.abstractenglishThe study was conducted with the main purpose of finding out if there is any transfer of values transmitted from the advertising characters that represent a brand or a product of biscuits and cereals in the French market, to children that are their consumers or potential consumers.eng
dc.description.degreelevelPregradospa
dc.description.degreenameAdministrador de Empresasspa
dc.description.tableofcontentsDescription of the project. Theoretical framework. Methodology. Results. Conclusions. Recommendations and future studies. Bibliography. Annexes. Graphics list. Table list.eng
dc.format.extent38 páginasspa
dc.format.mimetypeapplication/pdfspa
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración - CESAspa
dc.identifier.localADM / SA159 2010
dc.identifier.reponamereponame:Biblioteca Digital - CESAspa
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.identifier.urihttp://hdl.handle.net/10726/4629
dc.language.isospaspa
dc.publisher.grantorColegio de Estudios Superiores de Administración - CESAspa
dc.publisher.programAdministración de Empresasspa
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.rights.localAcceso restringidospa
dc.subject.armarcComportamiento del consumidorspa
dc.subject.armarcDesarrollo infantilspa
dc.subject.armarcAnálisis de mercadeospa
dc.subject.armarcPosicionamiento (Publicidad)spa
dc.subject.ddc658.8342 Comportamiento del consumidorspa
dc.titleCan an advertising character transfer values to children to children : If so, which values are transmitted? : 2009eng
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.type.driverinfo:eu-repo/semantics/bachelorThesis
dc.type.localTesis/Trabajo de grado - Monografía - Pregradospa
dc.type.redcolhttp://purl.org/coar/resource_type/c_46ec
dc.type.versioninfo:eu-repo/semantics/acceptedVersioneng

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Administración de Empresas (Colección confidencial)