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Shopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?

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dc.contributor.advisorCao, Lanlanspa
dc.contributor.authorGonzález Negrete, Jenniferspa
dc.coverage.temporalEnero - Junio 2012spa
dc.date.accessioned2016-03-26T21:17:24Z
dc.date.accessioned2017-02-10T17:52:53Z
dc.date.accessioned2017-08-12T16:58:20Z
dc.date.available2016-03-26T21:17:24Z
dc.date.available2017-02-10T17:52:53Z
dc.date.available2017-08-12T16:58:20Z
dc.date.created2012-03
dc.date.issued2012-03
dc.description.abstractenglishThis topic was chosen because marketing is taking an important turn, the customer prefers a product no longer simply equal benefit or cost-price-quality, but adds to its operation, the experience before and after use, and fully understands that the purchase process is not simple commercial transaction. Today, if the marketing and product or service provides a pleasant experience, the road to success is closer. For this reason alternative complement born Marketing in an experimental context with the magical alternative to survive in the long run, creating an emotional commitment and a preference for the brand or store.eng
dc.description.degreelevelPregradospa
dc.description.degreenameAdministrador de Empresasspa
dc.description.tableofcontentsIntroduction. Actual context of the retail industry. Primary data information. Results of the interview. Analysis and conclusions of the interview. Recommendation for the retailers. Bibliography. Appendixes. List of graphics. List of tables. List of figures.eng
dc.format.extent58 páginasspa
dc.format.mimetypeapplication/pdfeng
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración - CESAspa
dc.identifier.localADM00646 / G635s 2012
dc.identifier.reponamereponame:Biblioteca Digital – CESAspa
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.identifier.urihttp://hdl.handle.net/10726/967
dc.language.isoeng
dc.publisher.grantorColegio de Estudios Superiores de Administración – CESAspa
dc.publisher.programPregrado en Administración de Empresasspa
dc.rights.accessrightsinfo:eu-repo/semantics/restrictedAccess
dc.rights.localAcceso restringidospa
dc.subject.ddc658.8343 Comportamiento del consumidorspa
dc.subject.lembComercio minoristaspa
dc.subject.lembPreferencias de los consumidoresspa
dc.subject.lembComportamiento del consumidorspa
dc.subject.lembComprasspa
dc.subject.lembEducación del consumidorspa
dc.subject.lembCentros comercialesspa
dc.titleShopping experience in retail : How does the retailer improve the shopping experience of shoppers in terms of the different elements of retail concept?eng
dc.type.coarhttp://purl.org/coar/resource_type/c_7a1f
dc.type.driverinfo:eu-repo/semantics/bachelorThesis*
dc.type.localTesis/Trabajo de grado - Monografía – Pregradospa
dc.type.redcolhttp://purl.org/coar/resource_type/c_46ec
dc.type.versioninfo:eu-repo/semantics/acceptedVersion

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Administración de Empresas (Colección confidencial)