Loyalty beyond transactions: the role of perceived brand ethics in e-commerce
| dc.contributor.author | Peña-García, Nathalie | |
| dc.contributor.author | Ter Horst, Enrique Alejandro | |
| dc.contributor.orcid | Peña-García, Nathalie [0000-0002-6594-5940] | |
| dc.contributor.orcid | Ter Horst, Enrique Alejandro [0000-0001-5153-1475] | |
| dc.contributor.scopus | Peña-García, Nathalie [57202849705] | |
| dc.contributor.scopus | Ter Horst, Enrique Alejandro [25655619900] | |
| dc.date.accessioned | 2026-01-07T20:22:13Z | |
| dc.date.issued | 2025-05-30 | |
| dc.description.abstract | El estudio analiza el impacto de la ética percibida de marca (PBE) en la lealtad del cliente dentro de plataformas digitales de comercio electrónico, incorporando variables como confianza, experiencia del cliente (CX) y compromiso de marca (BE). La investigación utilizó una encuesta con 1,032 usuarios en Colombia y modelo estructural con PLS-SEM para evaluar las relaciones propuestas | spa |
| dc.description.abstractenglish | As digital platforms increasingly shape consumer behavior, understanding the factors that drive customer loyalty has become a critical area of research. This study examines the role of Perceived Brand Ethics (PBE), Trust, and Customer Experience (CX) in fostering Brand Engagement (BE) and their subsequent effect on Loyalty within the e-commerce, food delivery, and transportation sectors. | eng |
| dc.description.orcid | https://orcid.org/0000-0002-6594-5940 | |
| dc.description.orcid | https://orcid.org/0000-0001-5153-1475 | |
| dc.description.scopus | https://www.scopus.com/authid/detail.uri?authorId=57202849705 | |
| dc.description.scopus | https://www.scopus.com/authid/detail.uri?authorId=25655619900 | |
| dc.identifier.doi | https://www.frontiersin.org/journals/communication/articles/10.3389/fcomm.2025.1605171/full | |
| dc.identifier.issn | 2297-900X | |
| dc.identifier.uri | http://hdl.handle.net/10726/6114 | |
| dc.language.iso | eng | |
| dc.publisher | Frontiers Media S.A. | |
| dc.relation.citationvolume | 10 | |
| dc.relation.ispartofjournal | Frontiers in Communication | |
| dc.rights.accessrights | info:eu-repo/semantics/openAccess | |
| dc.rights.local | Abierto (Texto Completo) | |
| dc.subject | Perceived brand ethics | |
| dc.subject | E-commerce platforms | |
| dc.subject | Loyalty | |
| dc.subject | Trust | |
| dc.subject | Customer experience | |
| dc.subject | Brand engagement | |
| dc.title | Loyalty beyond transactions: the role of perceived brand ethics in e-commerce | eng |
| dc.type.coar | http://purl.org/coar/resource_type/c_2df8fbb1 | |
| dc.type.driver | info:eu-repo/semantics/article | |
| dc.type.redcol | http://purl.org/redcol/resource_type/ART |