Branding in the eye of the storm : the impact of brand ethical behavior on brand commitment during the COVID-19 crisis in a South American country

Fecha

Siqueira Junior, José Ribamar

ter Horst, Enrique

Molina, Germán

Gunn, Laura H.

Reinoso Carvalho, Felipe

Sezen, Burcu

Peña García, Nathalie

Palgrave Macmillan Ltd.

Ethics, Public health, Customers