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Purchase intention and purchase behavior online : a cross-cultural approach

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dc.contributor.authorPeña García, Nathaliespa
dc.contributor.authorGil Saura, Irenespa
dc.contributor.authorRodríguez Orejuela, Hector Augustospa
dc.contributor.authorSiqueira Junior, José Ribamarspa
dc.contributor.orcidPeña García, Nathalie [0000-0002-6594-5940]
dc.contributor.orcidGil Saura, Irene [0000-0002-5758-0806]
dc.contributor.orcidRodríguez Orejuela, Hector Augusto [0000-0003-2865-1748]
dc.contributor.orcidSiqueira Junior, José Ribamar [0000-0001-8210-1742]
dc.contributor.scopusPeña García, Nathalie [57202849705]
dc.contributor.scopusGil Saura, Irene [26430896600]
dc.contributor.scopusRodríguez Orejuela, Hector Augusto [35739088000]
dc.contributor.scopusSiqueira Junior, José Ribamar [57217310396]
dc.date.accessioned2023-06-21T22:23:03Z
dc.date.available2023-06-21T22:23:03Z
dc.date.issued2020-06-24
dc.description.abstractenglishThis article aims to explore the key factors on e-commerce adoption from elements of social psychology, such as attitude, subjective norms, perceived behavioral control, ease of use and perceived usefulness, introducing the study of non-traditional elements like buying impulse, compatibility, and self-efficacy in online stores, contrasting relationships in a cross-cultural environment. The proposed model is tested from quantitative research with a sample of 584 online consumers in Colombia and Spain. The following statistical analyses were conducted: CFA, structural equations, measurement instrument invariance, and multi-group analysis with EQS 6.3 software. The study reveals that self-efficacy in online stores is a key factor in adopting electronic commerce above the cultures studied. Also, there is significant evidence that proves the moderating effect of national culture on several relationships of the model proposed. Results highlight the importance of national culture to understand impulsive buying behavior. The article presents several considerations toward the main elements to generate online purchase intention among consumers in an emerging country and finds substantial differences with consumers in a developed country. Practical implications are made for companies to adopt online channels and expand internationally.eng
dc.description.orcidhttps://orcid.org/0000-0002-6594-5940
dc.description.orcidhttps://orcid.org/0000-0002-5758-0806
dc.description.orcidhttps://orcid.org/0000-0003-2865-1748
dc.description.orcidhttps://orcid.org/0000-0001-8210-1742
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57202849705
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=26430896600
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=35739088000
dc.description.scopushttps://www.scopus.com/authid/detail.uri?authorId=57217310396
dc.identifier.doihttps://doi.org/10.1016/j.heliyon.2020.e04284
dc.identifier.eissn2405-8440
dc.identifier.instnameinstname:Colegio de Estudios Superiores de Administración – CESA
dc.identifier.reponamereponame:Biblioteca Digital – CESA
dc.identifier.repourlrepourl:https://repository.cesa.edu.co/
dc.identifier.urihttp://hdl.handle.net/10726/5072
dc.language.isoeng
dc.publisherElsevier Ltd
dc.relation.citationissue6
dc.relation.citationvolume6
dc.relation.ispartofjournalHeliyon
dc.rights.accessrightsinfo:eu-repo/semantics/openAccess
dc.rights.coarhttp://purl.org/coar/access_right/c_abf2
dc.rights.localAbierto (Texto Completo)
dc.subject.proposalOnline purchase intention
dc.subject.proposalPurchase behavior
dc.subject.proposalCross-cultural study
dc.subject.proposalColombia
dc.subject.proposalSpain
dc.subject.proposalTechnology management
dc.subject.proposalTechnology adoption
dc.subject.proposalMarketing
dc.subject.proposalConsumer attitude
dc.subject.proposalDecision analysis
dc.subject.proposalBusiness
dc.titlePurchase intention and purchase behavior online : a cross-cultural approacheng
dc.typearticle
dc.type.coarhttp://purl.org/coar/resource_type/c_2df8fbb1
dc.type.coarversionhttp://purl.org/coar/version/c_71e4c1898caa6e32
dc.type.driverinfo:eu-repo/semantics/article
dc.type.redcolhttp://purl.org/redcol/resource_type/ART
dc.type.versioninfo:eu-repo/semantics/acceptedVersion

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