Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations.
| dc.contributor.advisor | Santa Florez, Ricardo Alberto | spa |
| dc.contributor.author | Zarate Chujfi, Luis Alejandro | spa |
| dc.contributor.orcid | Zarate Chujfi, Luis Alejandro [0009-0001-0945-5808] | spa |
| dc.contributor.orcid | Santa Flórez, Ricardo Alberto [0000-0003-2584-2928] | spa |
| dc.contributor.scopus | Santa Flórez, Ricardo Alberto [35243462500] | spa |
| dc.coverage.spatial | América Latina | spa |
| dc.date.accessioned | 2025-06-27T21:45:06Z | |
| dc.date.available | 2025-06-27T21:45:06Z | |
| dc.date.issued | 2025-06-16 | |
| dc.description.abstract | Three interconnected research papers that collectively enhance our comprehension of the mechanisms by which digital intelligence tools, specifically Social Media Intelligence (SMI) and Artificial Intelligence (AI), influence strategic decision-making and collaborative effectiveness in Latin American organizations. Each paper examines a unique aspect of this more extensive investigation. However, they collectively constitute a cohesive trilogy that: (i) delineates the boundaries of senior management's confidence in SMI, (ii) reveals Biological sexbased disparities in the manner in which SMI is translated into decisions and performance, and (iii) illustrates the critical role of explicit digital strategy in leveraging AI and SMI to enhance decision quality and teamwork. | eng |
| dc.description.abstractenglish | Social media has been recognized as an essential tool for developing cultural understanding, a critical variable for today's businesses to understand. The depth and importance of senior management across corporations to be used as a source to drive the business and develop the right business questions have yet to be fully explored. New data sources are needed to address emerging trends, cultural or category understanding, or to fuel business understanding. Social Media Intelligence (SMI), a technique for gathering and studying data from user-generated material posted on online platforms like X, blogs, and websites, has arisen as a supplement or even a replacement for more conventional data sources. As social media streams grow, it becomes relevant to understand how senior managers perceive this type of data as trustworthy for making better or more agile corporate decisions. Although SMI usage has grown in popularity over the past ten years, our findings indicate it is still emerging. A quantitative study demonstrates how SMI offers new potential for managers to improve their everyday decisions in many ways. However, it is still not perceived as a trustworthy source of information in Latin America. | spa |
| dc.description.degreelevel | Doctorado | spa |
| dc.description.degreename | Doctor en Administración de Empresas, CESA. | spa |
| dc.description.tableofcontents | 1. Perfomance ; 2. Literature Review ; 3. Methodology ; 4. Discussion ; 5. Conclusions. | eng |
| dc.format.extent | 88 páginas | |
| dc.format.mimetype | application/pdf | spa |
| dc.identifier.instname | Colegio de Estudios Superiores de Administración (CESA) | |
| dc.identifier.local | DBA / Z36 2025 | |
| dc.identifier.repourl | https://repository.cesa.edu.co/ | |
| dc.identifier.uri | http://hdl.handle.net/10726/5903 | |
| dc.language.iso | eng | |
| dc.publisher.grantor | Colegio de Estudios Superiores de Administración - CESA | |
| dc.publisher.program | Doctorado en Administración de Empresas - DBA | |
| dc.rights.accessrights | info:eu-repo/semantics/restrictedAccess | spa |
| dc.rights.creativecommons | Attribution-NonCommercial-NoDerivatives 4.0 International | |
| dc.rights.local | Acceso restringido | spa |
| dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/4.0/ | |
| dc.subject | Social Media Intelligence, Artificial Intelligence, decision-making, collaborative effectiveness, Latin American organizations | spa |
| dc.subject.armarc | Transformación digital - Investigaciones | spa |
| dc.subject.armarc | Redes sociales en línea | spa |
| dc.subject.armarc | Inteligencia de negocios | spa |
| dc.subject.armarc | Negocios - Toma de decisiones | spa |
| dc.subject.armarc | Planeación estrátegica | spa |
| dc.subject.armarc | Gobierno corporativo | spa |
| dc.subject.armarc | Inteligencia artificial - Investigaciones | spa |
| dc.subject.armarc | Empresas - Innovaciones tecnológicas | spa |
| dc.subject.ddc | 658.406 Cambio organizacional | spa |
| dc.title | Does Social Media Intelligence and Artificial Intelligence, influence strategic decision-making and collaborative effectiveness in Latin American organizations. | spa |
| dc.type.coar | http://purl.org/coar/version/c_ab4af688f83e57aa | |
| dc.type.coar | http://purl.org/coar/version/c_ab4af688f83e57aa | |
| dc.type.driver | info:eu-repo/semantics/doctoralThesis | |
| dc.type.local | Tesis/Trabajo de grado- Artículo- Doctorado | spa |
| dc.type.redcol | http://purl.org/redcol/resource_type/TD | |
| dc.type.version | info:eu-repo/semantics/acceptedVersion | eng |
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