La relación del brand commitment y la experiencia del cliente en la industria de la moda sostenible en el contexto colombiano.
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Abstract
El estudio analiza la relación entre Brand Commitment, experiencia del cliente y percepción de la CSR en marcas de moda sostenible en Colombia, identificando su impacto en la lealtad y proponiendo estrategias para fortalecer vínculos duraderos.
Abstract
This study analyzes the relationship between Brand Commitment, customer experience, and perceived CSR in Colombia’s sustainable fashion sector, identifying their impact on loyalty and proposing strategies to strengthen emotional bonds.
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